SOCIAL MEDIA MARKETING MADE SIMPLE
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SOCIAL MEDIA MARKETING MADE SIMPLE
Table of Contents
Introduction ................................................................................................ 6
The Beginning: What Is Social Media Marketing? ................................ 10
Key Elements Of Social Media Marketing .............................................. 13
The content ............................................................................................. 13
The conversation ..................................................................................... 14
The “social” of social media .................................................................... 14
How To Implement A Social Media Marketing Strategy ....................... 16
Set goals ................................................................................................. 17
Research ................................................................................................. 18
Audience ................................................................................................. 19
Using Social Media Marketing To Develop A Brand ............................. 22
Aesthetics ................................................................................................ 22
Voice and personality .............................................................................. 23
The Importance Of Analytics .................................................................. 26
Engagement ............................................................................................ 28
Inbuilt tools .............................................................................................. 28
Third-party analytics ................................................................................ 29
Testing .................................................................................................... 29
The Crucial Difference: Advertising Vs Marketing ............................... 32
Psychology of social media ..................................................................... 33
Reach ...................................................................................................... 33
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SOCIAL MEDIA MARKETING MADE SIMPLE
Search engine optimization (SEO) .......................................................... 34
Paid content ............................................................................................ 34
Pros And Cons Of Different Social Media Platforms For Marketing ... 36
Demographics ......................................................................................... 36
Profiles .................................................................................................... 37
Instagram ................................................................................................ 37
Facebook ................................................................................................ 38
Twitter ..................................................................................................... 39
LinkedIn ................................................................................................... 40
Pinterest .................................................................................................. 41
YouTube .................................................................................................. 41
Snapchat ................................................................................................. 42
TikTok ..................................................................................................... 42
Unique Content Creation ......................................................................... 45
Content scheduling and a content calendar ............................................ 45
Video content .......................................................................................... 46
Patterns ................................................................................................... 46
Frequency ............................................................................................... 46
Replying .................................................................................................. 47
Col aboration ........................................................................................... 47
Conclusion ............................................................................................... 49
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SOCIAL MEDIA MARKETING MADE SIMPLE
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