Why indeed do people want to become life coaches? There are two possible answers to this question. First is that being a life coach is very rewarding when talking about money. If you are an effective life coach with a constant stream of clients flowing in then you can rake in a lot of money. The second answer to why people want to become life coaches is that life coaches can get a feeling of fulfillment and satisfaction. As a life coach, you have the ability to make lifestyle changes on your clients. You can help them develop and improve. You become a part of your client's growth and achieve great results in his or her life.