Profile

The Stories' on Instagram has its vibe. You could see a colored ring around the profile photos of those users in the top Story bar as the users you follow share new items in their posts. You can also open instagram story viewer to view the Instagram stories of the people anonymously.

So, by constantly posting images and videos to a story, brands can have a greater chance of remaining on the pages of followers than others who chose to share only a picture or two a day.