Seeking a better means to get in touch with clients and also prospects in this technology-rich, multi-channel setting? Would certainly you assume I was crazy if I suggested making use of a network that was established in the very early 20th century?
That network is direct-mail advertising. And while a number of today's online marketers may dismiss it as a charming relic of days gone by, it's in fact more effective than ever. Amazed? If you understand the variables behind the efficiency of direct-mail advertising, you will not be.
There are two factors direct-mail advertising is a wise selection in today's market. First, less firms are using it, so the handful that recognize how to employ it successfully have a much larger possibility to be observed. 3 decades ago, your mailbox may have been full of letters on any kind of given day, but the amount of do you get now? Finding a letter (particularly one with a genuine stamp) is something of a novelty nowadays, so instead of just tossing it apart, people are more probable to read it.