Media in Fragile Environments by Andrew Robertson, Eran Fraenkel, Emrys Schoemaker, - HTML preview

MEDIA IN FRAGILE ENVIRONMENTS

Over the past twenty years, media interventions have become an accepted tool for conflict management.  Interventions have often proven ineffective, however, because they lacked clear definition of their intended outcomes. This volume presents an Intended-Outcomes Needs Assessment method- ology (IONA) to help address this by:

•   Integrating conflict analysis and media assessments to sharpen the focus on peace building objectives; and
•   Improving the quality and precision of project plans to enable better comparison of the results achieved.

This manual describes IONA, a three-stage process to help an assessment team understand the causes of conflict in a society, identify changes that could reduce that conflict, and create media interventions that help realize those changes.

In addition to defining the IONA framework and process, this handbook provides templates, scorecards, interview guides, and an analysis tool to facilitate application of IONA. As part of an ongoing research initiative, USIP invites IONA users to contribute to its improvement by providing feedback.

Visit http://www.usip.org/publications/iona to learn more about the IONA process and to download the analysis tool. For a prototype application of IONA, go to http://www.usip.org/publications/afghanistan-media-assess- ment and download USIP's recently published study, Afghanistan Media Assessment: Opportunities and Challenges for Peacebuilding.