Another good place to drive paid traffic may be your personal “command center” blog discussed in Chapter 4.
Recall that the primary focus of your command center blog should be to capture your visitor"s contact information through an incentive of some kind. This might be a special report you create, a series of videos all about your opportunity or something else that appeals specifically to the kind of prospects you want to reach.
But if you do send paid traffic to your blog, first be sure that you have strong follow up emails in place that market additional affiliate products and services to your prospect. And these follow up emails should eventually lead your followers to your funnel promoting your MLM business.
Done correctly this can be a cost effective use of your advertising dollars.So now that you have a better idea of where to send paid traffic and where not to send it, let"s look at online advertising more closely.
Why Use Paid Media?
There is a vast universe of online advertising choices available to marketers today. It is now easier than ever before to reach out to the exact audience you wish to reach, almost anywhere in the world.
Depending upon your budget, your degree of savviness and your ability to create compelling ads (or have them created for you), you can truly reach as many prospects as you wish through online advertising.
And that is the real reason why paid advertising is key to your business success. There simply is no other way to drive as much traffic as you need, on demand whenever you want it.
