The first place to capitalize on your social networking efforts as an online marketer is your command center blog, your centralized clearing house and “permanent address” where people can come to learn more about you and what you offer.
In simple terms, all of your social media efforts should loop back somehow to your blog. By doing this you provide a way to capture some of that stream of activity you"ve stirred up through social networking.
If you make a blog post, you can notify the social networks about it and drive visitors back to your blog.You can place your blog address in each social network profile you create, and you can include it in some of your online interactions within these networks.
Remember that social networks by and large are not the place to undertake selling. People are there to enjoy a social experience, to meet like minded individuals and build communities.
If you provide this kind of experience in your social networking interactions, people will be attracted to you and will join your list. And that is where your marketing can acceptably take place.
Automating Your Social Networking Workload As Much As PossibleOnce they reach your blog, your visitors should have easy pathways to loop right back to the major social networks when they"re ready to leave your blog again. You can make it easy for them to do so by providing prominent links to the most important social networks.
