This list can be an email list, a group of Twitter followers or thousands of Facebook fans. In fact nowadays your list can take many forms.
But regardless of what kind of list we "re talking about, the one constant is that you need to give them good reasons for following you. You must provide quality content that keeps them coming back again and again for more.
Ideally you should build a relationship with them whereby they feel they are getting to know you as a person and not just someone who is in business for the fast buck.And you must never, ever abuse the trust that they place in you in return for following you.
In Chapter 5 we"ll cover many ways you can grow your lists. But for now understand that list building holds the key to your own business success.
And you need to make it the primary building block of your business from which everything else flows naturally.