Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black and white, right or wrong, up or down, giving a separation and unrelated-ness to their perspective.
Chinese view opposites as evolving and cycling. There is neither right nor wrong, but rather there is balance, transformation, interaction and a dependent opposition. Think of it as a duality that cannot exist without both parts. Now let‘s apply this oriental theory to me-and-you marketing I spoke of earlier.
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