10 Mistakes Network Marketers Make When Social Marketing by Taurea Avant - HTML preview

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By Taurea Avant

Lack of Activity

The number one reason advertising on social media sites delivers


disappointing results comes down to one simple thing: lack of activity. . A


lot of people carry the misconception that all one needs to do is sign up for a


social media site, and the floodgates of self-promotion will open wide. But


nothing could be further from the truth! You must be active on your social


media site in order to attract attention to anything you may be promoting.


Otherwise, the site’s members will have little or no information about you,


which will render your exposure all but non-existent. The best way to avoid


falling victim to this problem is to simply take the time to log in each and


every day, and take advantage of the site’s features by searching for people,


topics, or articles that you find interesting. Additionally, it’s important to


post updates about yourself as often as you can. This practice helps to ensure


that you maintain a level of interest about you among the site’s members. By


staying active in this way, you magnify interest in you, right along with


awareness about the product, service or concept you are promoting. Be active, or risk being invisible!

No Connections or the Wrong Connections

The right connections are very important in order to achieve success from


using a social networking site. You must have friends, and you must have


connections. Without friends and connections, it will be impossible for


people to learn about you. You know, the best way of marketing is almost


always through word of mouth, so the more friends that you have, the more


popular you look and by association, your message can be distributed far


more effectively. In fact, I have seen many social networking sites where


people may have thousands of friends, and because of their connections, they


are spreading relevant information about themselves throughout all of their


friends on their social sites whenever they send an update. This makes for a


much broader awareness of what is going on with whatever company or


service you are trying to market. Being active is crucial as we pointed about


above, but if you are active and you have no friends, then you might as well


be talking to yourself. So you want to make sure that you are bringing on new


connections as often as possible, that you’re sending friend requests, and


once you send those friend requests, that you grow your relationship with your connections as much as you can. After all, having a friend that doesn’t know about you is the same as not having a friend at all.

No Profile Picture

When you sign up for a social site, depending upon what it is that you are


marketing, you’re likely to find it beneficial to include a profile picture. Not a


cartoon image, not a flyer picture, or any kind of thumbnail image. You need


to have a picture of yourself. People like to converse with people they can


see, and having a picture of yourself posted helps site users to feel the real


person behind your social site profile. Once you’ve made the decision to


include a profile picture, make sure that it is going to be equal to whatever it


is that you are marketing. If you are a lawyer, you want to make sure that


you’re dressed for the part by wearing a suit in your photo. If you are a


teacher, a business casual look may be more appropriate. If you are


somebody that works from home, then your style of dress should reflect a


work from home atmosphere. Most importantly, make sure that your picture


is tasteful and looks professional. There’s nothing like a bad profile picture to


turn somebody off very quickly from one of your friend requests. It is


important, important, important, to include a profile picture, and if that


picture is going to do its job for you, it has to put you forward in the best possible light.

No Information About You

When you sign up for a social networking site, please take the time to fill out


the information about yourself. Taking the time to do this immediately makes


you more sociable and relatable. People like to know your likes and dislikes,


from your favorite movie, book, or hobby, all things that are especially


important if you are marketing materials that you might produce. If you are


promoting a book, you would want to say your favorite book, of course, is


your book! These approaches bring more awareness to the products that you


are marketing. If you fail to include information about yourself, you are more


likely to be rejected when you send out friend or connection requests. The


more information that you provide, the better, in as concise and simple a way as possible.

No Website Links

If you are trying to promote any kind of service that you do on the web, and


you’re not linking back to your personal website, then what is the point of


being on the social site? Make sure that you provide website links within


every social site that you sign up for. Do it wherever the opportunity exists,


including (when you obtain permission) on your friends’ home pages or


where status updates are posted. Always include your website link, no matter


where you are on that social site. This will create a better listing for you on


search engines, and it will also create a buzz to encourage people to visit your site.

No Feedback From Other People

If nobody is leaving comments on your social site pages, you may find that


the image of your business will suffer. The best way to encourage feedback


on your own social site pages it to leave comments on other people’s pages


so that they can respond back to you, thus creating increased communication


involving you. You might try complimenting others about what you learned


from their business when you met them at a networking event, for example. It


is always important to have feedback on your social site pages, if for no other


reason than to ensure the best word of mouth advertising you can get. So,


when somebody comes to your social site and sees that you have wonderful


feedback from an event that you attended, or something that you have done


or sold, it elevates your credibility in their minds. This advances the


confidence people have in your products, as there are few endorsements more


powerful than seeing a little bit of positive feedback from somebody else. So


remember, always stay active, and be sure to leave many comments on the social sites of others so you can maximize feedback to your own site profile.

Non “Attractive” Profile

To put it quite simply, what I mean by this is to make sure that you dot all


your I’s and cross all your T’s. It’s very important to ensure that your social


site is well put together. For example, on many social site outlets, you are


able to create your own backgrounds or even your own custom layout. If that


kind of flexibility is available to you, make sure that you use it wisely to keep


the look of your pages clean and tasteful. Avoid the tendency to overdo it by


having too much going on with your backgrounds or “busy” themes, and go


for the uncluttered look (you might try “thinking Google” in this regard).


Less clutter means more readability, which ultimately brings more attention to your social site and therefore, to you.

Too Much Going On

I have seen too many people that sign up for social sites for the purpose of


marketing their business make one central and often-repeated mistake: they


mix too many social site features with the business elements on their profile


pages. If you are using your social site for marketing your business, then


make sure to show your visitors that you are a business minded person. Don’t


confuse your message by signing up for things like trivia games such as


Mafia Wars or The Dating Game. You want to make sure that you are


keeping your look as professional as possible, keeping in mind that people


will clearly notice what it is that you do on your site. So, if you’re trying to


market that you’re a lawyer a doctor, or a network-marketing expert, you


want to be careful about overusing the non-essential social site features that


you join. Again, you want to show that you are very professional, that this


is your business, and that you excel in your field of expertise rather than


social site pastimes or contests. Too much mixing of business and pleasure


can serve to turn someone off immediately, so do your best to keep it simple


and keep it all about business. If you want to take advantage of the


entertainment aspects social sites offer, then consider having two separate social sites – one strictly for your business, and one for your personal use.


But be careful, because some people may be of the type to research both your


personal site and your business sites, so be cautious about what you post.


Personally, I favor keeping everything that I do on my social sites completely business related.

Impersonal Communication

Sometimes, people will create a social site and just send bit quotes, back to


back to back. A better approach is to ensure your communication is specific


and related directly to you, such as pointing out something interesting you did


during the day or something relevant about your business. You always want


to be sure to reinforce the fact that there is a real person behind this social site


and not just some robot creating random or irrelevant things. Make sure that


your site gives your visitors a feeling of comfort, so that when they come to


your site they see a real person doing real things. This helps to keep your site


personable, and thus enhances the likelihood that people will want to return for updates about you on a regular basis.

Too Much Spam From Your Profile

Please take notice, boys and girls! Social networking sites are not designed


to facilitate freely spamming people with your idea, your event or your


business. Be careful to avoid the appearance of spam with your marketing


efforts so that your visitors don’t get the wrong impression about what it is


that you are trying to accomplish. Spam is a big turn off factor, as social


networking sites are designed to create relationships and promote networking


rather than becoming an overwhelming, 24-hour source of nothing more than


commercials and sound bytes. Accordingly, your mission should be designed


to create relationships, maximize networking opportunities, and foster new


friendships, so that down the line your status updates and site activities will


come to be positive things that people associate with about you. There is no


need to add gimmicky lines, or any kind of false information, to bring more


attention to your social site. In fact, these things only serve to leave a sense of


distaste with your visitors, so work hard to set yourself apart from the


gimmick masters and spam producers. You will find that your thoughtful and


expressive site will be a refreshing break from the day-to-day avalanche of


advertising spam people have to contend with. And that break may be just the one you need to put your business firmly at the front of your visitors’ minds.