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Don't be misled by the tag line above. This is not a package full of fluff trying to teach you how to be a better consumer or customer. Au' contraire'! This is guide is a major source of information on consumer behavior for marketers and marketing students and will be the premier source for many years to come. Why is that? Because Consumer Buying Secret REVEALED is the result of six years of practical and theoretical research. Now you have the opportunity tap in to this lucrative source and add it to your own library as a hot reference tool. If you've been trying to figure out the puzzle of selling your products to consumers online, you have to agree...it's one of the most challenging problems on the Internet!