INTRODUCTION
ZipBooks is proud to offer this updated report for those interested in the growing success of women-owned businesses in the United States today. This publication covers similar themes to the 2015 State of Women-Owned Businesses Report published by American Express, although the ZipBooks report accounts for some additional data, presenting a more accurate picture for 2015. For example, the 2012 Census Bureau survey was factored into this report (while it was not incorporated into the American Express report).
With current information, we can more precisely and accurately present important trends? Like the fact that there are actually just over 9.9 million small women-owned businesses in the US currently, rather than American Expresses estimated 9.4 million. But like the American Express report , this ZipBooks publication still reinforces an overall trend we have been seeing? that the number of women-owned firms continues to increase at rates surpassing the national average, and yet those firms are still smaller than the average firm. It is our intention that these updated findings advise business owners, allowing them to make informed decisions that will lead to increasing success in years to come.