Grow or die! This is one of the laws of nature that applies to all living things. All business lives by this law as well. A business cannot begin, grow to a certain point and then simply remain at that point and continue to thrive.
Growth and expansion are necessary for the business to survive and if that growth and expansion do not happen then the business will fade and die or crash and burn.
Growth and expansion of business must be controlled by the business owners or managers. If growth is too slow, the business lags behind the competition. If growth is too fast, the business can easily become over extended.
A steady controlled growth is the ideal. Of course, the ideal and the reality are sometimes two very different things.Sometimes the terms ‘growth and expansion’ are a bit misunderstood. The most obvious meaning of both terms is to get bigger and broader but those meanings are not the only ones that apply.
Growth, for example, can mean gaining knowledge and becoming wiser and expansion can mean broadening the knowledge base from which a company operates.
A small internet based company does not have to grow and expand until it becomes a giant multi-national company in order to survive but the owners and managers of these internet businesses do have to grow by getting smarter and expand by welcoming change with open arms.
Nothing ever just stays the same. Change is the only certainty in the world. What was hot or what worked yesterday is old news today and it will be ancient history tomorrow.
Companies and company owners and managers must grow with and adapt to changes as they happen and on the internet changes happen a lot faster than they do out in the brick and mortar world.
We all agree that growing, adapting and expanding is vital to the survival of any business and maybe especially to Internet business. So the question is: What is the key to growth and expansion of internet based businesses?
When brick and mortar businesses grow and expand, they build bigger buildings and hire more employees but that isn’t exactly an option for an internet based business.
The key to growth and expansion of an internet based business is for the business owner or manager to always and continuously invest in them.They must be willing to stay on the cutting edge of technology and they must be willing to accept and adapt to changes as they occur.
Internet businesses are not buildings. Internet businesses are people. An internet business cannot grow by investing in a larger building.
It only grows when the person who is driving that business invests in his or her own knowledge and ability.
An internet business cannot expand by investing in hiring more people. An internet business expands when the person who is driving it invests in himself or herself.
The bottom line is this: The key to continuous growth and expansion of an internet based business is continuous investments being made in the owner or manager of the business. The short answer: Invest in yourself.
“Invest in yourself! Invest in yourself! Invest is yourself!” But what does ‘invest in yourself mean’? Does it mean you should go out and invest in a haircut that costs two hundred bucks? Does it mean that you should go by yourself a designer suit? What does it mean to invest in yourself?
Well, if you can afford it, go get that haircut and buy that designer suit but that is not the kind of investment that we are talking about here.Your internet business is just you, your computer and your internet connection and you could actually operate your internet business from any commuter on the planet that had an internet connection.
So basically, your business is really only you. Your business is based o nly upon your own knowledge and your own ability. Those are the ‘company’ assets and those are the ones that need to grow and expand constantly so that your internet business thrives.
Here is a rule that you might want to live by to insure that your internet business is a success and continues to be a success: Invest 5% of your time and income into improving your self.
Expansion and growth are imperative to survival and expansion and growth of an internet business means expanding and growing the knowledge of the person running the company...that would be YOU.
A tiny investment of only 5% of your time and your income per year in yourself can mean that you will continue to see positive monetary returns for many, many years to come.
You might be sitting there shaking your head and still wondering what is meant by a 5% time and income investment per year in yourself. What is meant is that you must expand your knowledge.
You must stay on top of new technological advancements and you must expand your knowledge base about your own area of expertise. Things change fast. New information becomes available on almost everything under the sun every day of the week.
It is very, very easy to fall behind very, very quickly. And unless you consciously put forth the effort to stay on top of things you will most certainly fall behind. Keeping up is easier than catching up and if you keep up, you can usually find a way to forge ahead.
Yes, you are so busy right now that you could use 48 hour days but taking just about one hour per day out of the 24 that you are allotted and only $5 out of every hundred dollars that you earn and investing that time and money in yourself can increase your future earnings a hundred fold.
There are newsletters, webinars, teleseminars and real brick and mortar seminars that can provide information and cause your knowledge to grow and expand so that your business can also grow and expand but you must be willing to invest in yourself so that you can take advantage of this information...learn it...and apply it to your own internet business.
It is absolutely true that time is the one commodity that most internet entrepreneurs have a very, very short supply of. Still there are ways to use time that would otherwise be of no value to invest in yourself. Here are a few tips that might help:
Use travel time to invest in yourself. By using your iPod or your MP3 player you can use your travel time to expand your knowledge.Set your clock for a half hour earlier and use that time to read and learn.
After you stop working in the evening, use your computer to search for new information and ideas.
Of course there are some things that are just going to take your time but you can choose wisely.
Attend webinars and teleseminars that are directly related to your niche or your business.
Attend real world seminars that are closer to your home and will require less travel time but will provide you with the information that you need.
We all have a comfort zone and all of us are very fond of our personal comfort zone. It is very, very tempting to just stick with doing the things that we have always done and doing them in the same way we have always done them.
However, staying in your comfort zone and refusing to expand your mind and your horizons can cause you and your internet business to fail.There is an old saying (probably made up by someone who was afraid of trying new things) that says, “If it isn’t broke, don’t fix it.” Well, ‘it’ doesn’t have to be broken in order to be improved upon whatever ‘it’ is.
Candle light wasn’t broken but we are all glad that electricity was harnessed. Electric light is still light but it is certainly a big improvement over candle light.New ideas come along every day in the world of internet business. Some of those ideas are even good ones even if they do reside outside of our own personal comfort zone.
In order to continue to invest in yourself, you must be willing to leave your own comfort zone. Just because what has worked is still working it doesn’t mean that there are not newer, better and more efficient ways of doing things.
Nobody is saying that new is always better. New is not always better but sometimes it is and the only way to tell which is which is by investigating new ideas yourself and then adapting the ones that can help you to your business. Invest in yourself by increasing your knowledge and don’t be afraid of trying new things and new ways of doing things. These things really are the secrets of success and not just in the world of internet business but in life itself.
Click here to learn about the world's No. 1 Home Business with unique products that EVERYONE needs!Just about every internet marketer that I have ever known has worked at some kind of job other than internet marketing before they launched their internet marketing careers.
It is a funny thing about working at a job that pays you for the work that you do. You get into a ‘work-equals- money’ mindset. After all, when you work for others, work does, in fact, equal money.
But when you launch an internet marketing career the ‘work’ that used to make money for you now prevents you from making money.It is true. The ‘work’ that you are doing that you once got paid to do, like answering the telephone, answering emails, filing papers, etc. is actually preventing you from making the deals that will put money in your pocket.
Yet we continue to seek work because we are programmed to think of work as the thing that makes money.We get stuck in the ‘work-equals-money’ mindset that is actually counterproductive to building a successful internet marketing business.
We focus our time and energy on finding work for ourselves rather than on focusing our time and energy on making the deals that will really make money for us.
It isn’t hard to see why we get into this ‘work-equals-money’ mindset. We have been living with that concept since we were kids.
Think about it. What was your first job? Did you cut grass for a neighbor? Didn’t you get money after you had done the work? Of course, you did. He wasn’t paying you to think...he was paying you to cut grass.
When you got older and got a job at the local burger joint, you got paid for cooking hamburgers and French Fries. You cooked the hamburgers and fries and then you got paid. Word did in fact equal money.
The owner of the hamburger joint wasn’t paying you to find a better way to cook hamburgers or paying you to look for a new market to sell hamburgers. He was only paying you for doing the work of cooking the hamburgers.
But now you are not getting paid for doing the ‘work’. The work is n’t what is making money for you.It is true that the work must still be done but you don’t have to look for it. It will find you. What you need to be looking for now are the deals that will make you money.
What is ‘work’? The ‘work’ that makes any business work is just the day to day activities that must be accomplished in order for the business to function. Telephone calls must be answered.
Emails must be read and responded to. Files must be kept orderly. The list goes on and on but this is just ‘work’.
Nobody is going to pay you to answer the phone, read emails or keep files in order. That is simply ‘work’ that must be done. It isn’t making you any money and it most certainly is not what you should be focused upon.
Once an internet marketing business has gotten up and running, it is a very good investment to simply pay a virtual assistant to do the ‘work’ and set yourself free to make the deals that actually make you money and make your internet marketing business thrive.
You can’t do this right away, of course, but you can use as little of your time as possible on mundane tasks.You can spend hours and hours and hours of your time working on your website....making it better...tweaking this and tweaking that. That is work that is not putting a single red cent into your bank account.
Hire a techie to do that ‘work’ for you while you are making deals that make more than enough to pay the techie.Until you can hire someone to do this work for you, get it fixed as best you can and move on the productive deal making.
How many hours are you spending each day writing and making posts to your blogs? Is this time actually making any money for you?
No, of course, it isn’t. It is just ‘work’. It is work that others could do just as well or work that you can find ways to make shorter like by using PLR materials rather than writing every word yourself.
Customer service is absolutely vital work that must be done. It must be done quickly and efficiently and above all competently.
There are however companies and individuals out there in cyber space that are perfectly capable of handling this work for you and you don’t have to make it harder than it needs to be.
Yes, it is absolutely true that the ‘work’ must be done, but the work that must be done should be done as quickly and as efficiently as possible and you shouldn’t concentrate your energy on finding and creating more work that isn’t going to making any money for you.
You need to be focusing your attention on making the deals that will make money.Just as soon as you possibly can, you should begin to hire people to do the mundane tasks that must be accomplished and free up as much of your own time as possible for deal making.
So what exactly are the activities that constitute deal making? Briefly and concisely they are the activities that have the potential for putting money into your bank account. A few of these activities are:
1. Visiting forums and blogs that relate to your niche : Forums and blogs are where you find the real living, breathing people who are YOUR potential customers and until somebody drags out their credit card, puts in their information and actually buys products or services from you, you haven’t made a dime so you need to go where the people are and find o ut how to best serve their wants and needs.
2. Visit websites that are related to your website . This is where you will find your potential joint venture partners. Contact the webmasters and work on making mutually profitable deals.
3. Start your own newsletter or E-zine : This is one of the most potentially profitable deals that you can make for yourself. The longer your list grows, the more profits you can make.
4. Attend seminars in the brick and mortar world and build good solid business relationships with others in your field. Here again are potential joint venture partners that you need to take the time to cultivate.
5. Put together your own webinar or teleseminar : Find interesting speakers who would supply information of interest to your list. Webinars and teleseminars are both easy and inexpensive to do and are both money making deals that you can make.
It would really be nice if we could just ditch the work-a-day-work and do nothing with our time other than make the deals that make us money! Now that would be what I would call a perfect world.
Unfortunately, the work-a-day-work must be done and until our ‘ship comes in’ we are probably going to be the ones who have to do that as well as make the deals that make us money.
As long as we are going to have to do both we can at least learn how to work smarter. We can learn how to get the same amount of ‘work’ accomplished in less time so that we can free up more time for making the deals that will make us money.
Some examples of working smarter are:1. Write a FAQ page for your website and use your autoresponder to direct most questions to that site.
2. Subscribe to a Private Label Rights (PLR) membership website and use that material (with only a little rewrite) as your blog posts and your website content. You can even make whole new products that can be sold from this PLR material.
3. Make a schedule for yourself that allows only so much time for the tasks that must be completed that make you no money and allow more time in that schedule for the deal making tasks that will make you money.
4. Invest in automation software that is designed to take care of simple every day but time consuming tasks.There is always the ‘work’ that must be done each and every day but don’t let it become the object of your focus. Don’t look for work to be done. Work no longer equals money for you now that you are an internet marketer.
Get the work done as quickly as you can and put your focus on the deal making activities that will add to your bottom line. It is no longer your job just to make hamburgers...now you need to get out there and look for new markets. You ARE getting paid to think now.
The success (or failure) of your Internet Entrepreneurship really is up to you now. If you succeed, the credit will all belong to you and if you fail, you will own that as well. Your success or failure is in your own hands.
Success and failure are two sides of the same coin. The coin in question is your own Internet Entrepreneurship and you don’t want to flip that coin into the air and leave it to chance as to whether it lands on success or failure.
You want complete control over the fate of your Internet business and you do have that control.Every decision will be yours to make.
If you make wise choices then you will claim victory and success will be yours.
If you make unwise choices then your internet business will crash and burn and your own hopes and dreams will go up in flames along with it.
You do realize, of course, that the odds for success are not in your favor. Every day thousands and thousands of internet business enterprises are launched. Of those internet businesses that will be launched today, 90% (ninety percent) will not be around in 120 days.
That is right! You have no better than a 10% chance of actually making a success out of your internet business unless you can change them those are not very good odds. If it were a horse race, winning would be considered a long shot.
The upside in this case is that even though you have only a 10% chance a t succeeding, you can greatly better your odds by simply following the guidelines that have already been offered.
You can increase your odds from 10% to 90% by simply applying a few very simple principles to the problem.The reasons that so many new Internet entrepreneurs fail within the first 120 days can be narrowed down to four.
1. They do not have the right mindset.
2. They do not lay a solid foundation.
3. They do not have the key to unlock growth and expansion. 4. They do not plan for success
Unfortunately, so many people think that they can quit their jobs, open an internet business and just relax and enjoy life. They expect instant success and instant wealth without having to invest anything (even time and effort) to affect that success.
They really believe that they can sleep until noon, work when and if they want to and just rack up sales and profit. This attitude probably accounts for at least half of all of the failures of new internet businesses.
Making an internet business successful takes a lot of time and even more work. That old real world job demanded that you be on the job for probably 40 hours each week.
Your net internet business will need about twice that many hours each week if it is to become successful. Very, very, very few people are willing to invest that much time and effort thus the 90% failure rate.
Of the few that are willing to put in enough time and effort most expect instant success.They don’t even consider the fact that they will need to continue to meet their own personal expenses for many months before they see the first penny of profit from a new internet business even though those facts are readily available.
These are the ones who go out there looking for get-rich-quick schemes and end up becoming victims of internet scam artists.The right mindset is this: You must expect to work hard. You must expect to work long and tedious hours. You will not be an over-night success. People are not going to line up to give you their money. You are going to have to earn it.
Sometimes people will start an internet business that has no business background at all. This is another reason for the high failure rate of new internet entrepreneurships.
If you do not have an education in business, then you would be very wise indeed to speak with those who are well versed in business.An internet business of any kind is a BUSINESS. It must be run like a business and it must be build upon sound business practices. The only ‘dumb’ questions are those that are never asked.
You need information and the best way there is to get the information that you need is to simply ask questions of those who have the answers.There are courses available both out in the brick and mortar world as well as on the internet about how to set up and run a successful business.
You can’t abide by the rules if you don’t know what the rules are. Do your homework before you launch you business.
You need to lay a rock solid foundation so that your new business doesn’t become one of the casualties that are caused by poor planning or even no planning. You need a business plan.
You need a business model and it needs to be one that you can understand and follow. Jumping in and hoping for the best isn’t a plan. That will only insure that your new internet business will not still be in existence four months from now.
Nothing in this world ever stays the same. The only absolute certainty is change. Internet business is not an exception to this rule. As a matter of fact, business on the internet changes faster than just about anything you can imagine.
Another reason that so many new internet businesses don’t survive for very long is that a new e-entrepreneur will start a business based upon one single idea and never grow or expand beyond that single idea.
These people have what I sometimes call ‘tunnel vision’. They don’t look around at the internet business landscape and make the necessary changes that keep them visible and a player in the market place.
Internet businesses themselves will naturally grow and expand if the owner or manager of the business grows and expands his knowledge and is willing to adapt to the inevitable changes that take place on a daily basis in Internet business.
It is simply good business to invest a minimum of 5% of your time and your income back into yourself. You ARE your business.I’ve heard the term ‘continuing education’ tossed about like it was a choice to be made.
Continuing education is not a choice if a business is to be successful. The 10% of new internet businesses that will still be around after the next 120 days will be owned or managed by people who are constantly learning new things and applying those new things to the internet businesses that they operate. They attend real world seminars. They attend teleseminars and webinars. They read multiple newsletters every single day.
They learn...they grow....they adapt....they succeed. That is very easy to say but it is much harder to accomplish. However, those who do accomplish it will still be in business when most others are not.
There is an old saying that I quote very often. “Those who fail to plan, plan to fail!” I say it often because it is the single most important fact of success in a nutshell.
A plan for an internet business is just exactly like a road map that would be used for making a road trip.It is a detailed plan of how to get from point A (starting an internet business) to point B (having a successful internet business) in the shortest possible time and without taking the scenic route.
Most of the time those who begin new internet businesses have been working at jobs for which they were paid a salary. They are in the ‘work equals money’ mindset and they bring that mindset into their internet businesses.
They will even spend their time searching for more ‘work’ to do rather than searching for ways in which to make money.Unless the ‘work = money’ mindset can be quickly changed to ‘sales = money’ mindset, the business will certainly fail and fail very quickly.
One of the most important items that can be listed in a business plan is to ‘find a mentor’. You can have all of the details written down of exactly how you plan to succeed but if you can find a mentor that process can be cut in half.
Of course, it is very unlikely that you will find a mentor within the first 120 days of starting your new internet business but that item needs to always be in your mind as you make contacts and build business relationships.
Building and internet business is a very exciting undertaking but it is one that is fraught with obstacles. You can overcome the obstacles and succeed but don’t expect it to be easy or quick. It will be neither.
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