Marketing using SEO should not be done in isolation. If I can offer another metaphor, picture a truck driver racing to deliver his service or product to the market as fast and efficiently as possible. In
order to do that, he has to beat other truck
drivers with similar goals. For starters, you need to
be able to drive, but how good depends on how
good, the other drivers are. A driver needs to be able to drive the truck and the longer the distance the more he needs to keep an eye on the speedometer, petrol gauge and other things, which are connected to the workings of the engine. The point I am making, is that the engine is SEO marketing, and the driver is the owner of the company. It just doesn’t make sense, if the driver totally ignores the running of the engine. In the same way, it would not make sense if a business owner outsourced SEO marketing, without taking an interest in what they were doing.