How to Write Your Own Killer Sales Letter by James Craven - HTML preview

Table of Contents

Introduction 7
The Killer Sales Letter Concept 9

If You are Going to be in Business, You Must Know How to Sell 9

 

The Good News 10

 

Your Sales Letter is Your Sales Person 10 What You Need 11

The Killer Sales Letter Format 13

Layout 14

 

Fonts 14

 

Width of Letter 15

 

Color Scheme 16

 

Long Letter vs. Short Letter 16

 

Number of Pages 17 Any Other Links? 17

Writing Your Sales Letter 19

Headline 19

 

Sub-headline 21

 

Addressing Your Prospect 22

 

Introduction Paragraph 24

 

Announcing Your Solution 28

 

Benefits vs. Features 29

 

Endorsements and Testimonials 31

 

Giving Bonus Incentives (optional) 35

 

Guarantee 37

 

Persuade to Buy Now 39 Post-Scripts 42

More on Writing Your Sales Letter 44

Write With Personality 44

 

Identify Your Prospect– It Is One on One 45

 

Some of the Most Important Questions Answered 46

 

Pressing the Hot Buttons 48 Words You Should Avoid Using 52

Real-life Examples 55
In Closing 58