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Creating a Marketing Plan That Will Grow Your Small Business by Cory Gabel - HTML preview

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izzit

marketing

plan • brand • execute

The BizzitPlanner

Creating a

Marketing Plan

That Will GROW Your

Small Business

Mark

izzit

eting Services for Small Business

Table of Contents

The BizzitPlanner

Introduction: The Bad News & The Good News .............................................3

Creating a Marketing

Who Is Bizzit Marketing?..................................................................................

Plan That Will Grow

6

Your Small Business

What is The BizzitPlanner? ...............................................................................7

The Big Picture

A: Your State of the Business Address, 1 Year From Today ......................................................10

B: Defining Your Delta: Quantifying What Needs to Change to Meet Your Goals ..................14

C: Weighing Out Your Widgets .................................................................................................17

Your Perfect Customer

Who is Your Perfect Customer? ................................................................................................21

Why Demographics are Virtually Worthless .............................................................................23

Creating Your Customer Survey ...............................................................................................25

Needs Are Good, But Wants Are Better

Isn’t a Taco a Taco? ..................................................................................................................31

Using Triggers to Discover “Wants” ...........................................................................................32

Engineering “Exceptional”............................................................................38

So, What Does Your Business Do? .................................................................43

Your Marketing Core: The WooMoo ..............................................................47

Telling Your Story

Your Turf .....................................................................................................................................52

Their Turf ....................................................................................................................................54

The Tools of Communication: Your Marketing Assets ..............................................................58

How Much Should You Spend on Marketing? .........................................................................59

Conclusion ....................................................................................................61

©2011 Bizzit Marketing,

a division of Atticus

Appendixes

Marketing Services, LLC.

A: Pros and Cons of Working with Agencies or Independent Freelancers ............................63

B: Sales and Marketing Books ..................................................................................................65

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izzit

marketing

plan • brand • execute