IM Buzz Creators is started by two rising Internet Marketers, Calvin Woon and Jonathan Teng. The two of them share an immense interest in online marketing and specialize in churning out software and eBooks which caters to the demands of Internet Marketers.
and has tasted sweet success in the niches he’s targeted.
He is highly dedicated to help new marketers begin and profit from
their own online business. And he has been providing new
marketers with his easy to understand and step-by-step strategies
since 2006.
In Aug 2007, Calvin launched Kanggie, a free social networking site designed to provide all internet marketers (regardless of their knowledge) a platform for them to socialize, obtain the latest and cutting edge resources regarding IM and also to earn money at the same time. It has received rave reviews from internet marketers all over the world and members are pouring in faster than ever.
Despite staying in a country (Mauritius) where internet marketing is rarely heard of, he has defied all odds and carved out a name for himself in this highly competitive industry.
He currently owns more than 50 websites online in a huge range of niches and each site generates a decent income for him. He recently launched his best-selling product Content Infinity which is a Clickbank best seller and has received sterling reviews from other marketers.
Hi, I’m Calvin Woon from Singapore and my associate is Jonathan Teng from Mauritius.
In the past two months, we’ve been more commonly known as the IM Buzz Creators due to the successful launches of 6 of our IM Buzz viral buzz software.
Now, let’s move on to the purpose of this report.
Over the past few months, we’ve experienced full hand at what we believe is going to be the new marketing phenomenon that is set to shape how marketers set up their viral campaigns online.
Simply because we’ve witnessed how powerful this new form of marketing is and the wonders it can do for our businesses.Hence, we sincerely feel everyone should get a taste of what this new form of marketing can do and prepare themselves to gain a head start over everyone else in this new marketing phenomenon.
Thus, you should feel really fortunate that you’ve managed to get hold of this report before many others.Feeling curious by now?
Well don’t worry as this report is meant to quench all your curiosity and also equip you with the knowledge and also the tools to fully unleash the power of SBuzz Marketing.
We hope you’ll gain the maximum out of this short report and take the necessary action to ensure you are ready to propel your business to a whole new level. But first, let’s analyze the core of S-Buzz marketing – Viral Marketing.It is often dubbed as the most effective form of marketing due to its viral and credible nature and not to forget that it often does not cost you much to implement (in fact it can be free!).
So the next question is, “What exactly is viral marketing?”'Viral Marketing' has been one of the big buzz phrases of the past few years. Many books have been written on the topic, but this phrase is probably coined by the owner of Hotmail around 1996. In the offline world, this is commonly known as 'word of mouth' advertising.
It basically refers to letting people spread the word about your website/products to others when they come into contact with each other.In other words, when you create something that is so interesting or involving that others feel that their acquaintances must know about it too, they pass it on without any direct involvement on your part.
Viral marketing therefore works on the basis of tapping into the resources of existing social networks that you are in, and the people with whom you have already networked with.
Therefore, as long as you can create something that is worth talking about, you will actively encourage people to pass the message along, and by doing so, will create a buzz about your product that effectively takes on a life of its own.
It is called viral because as you can guess, it spreads like a virus. And just like a virus, viral marketing duplicates itself with everything it comes into contact with and has the ability to spread itself faster than anything.
Microsoft Hotmail is one of the best examples as when every Hotmail user sends a friend an email, the following ad appears:______________________________
Get Your Private, Free E-mail from MSN Hotmail at
http://www.hotmail.com
In 12 short months, Hotmail built a multi-million dollar business using this simple viral marketing technique.
Now let me first ask you this question: Do you want traffic to your sites?
I guess if you’re a serious marketer, you’re shouting ‘Of course!’ right now.
Traffic is the lifeblood of any online business. Every marketer craves for exposure to their sites, which is why you see a lot of silly marketers do all sorts of funny things just to get them the publicity they so desire.
No doubt, people always say it’s not only about the traffic you receive, but more about the conversion. We’re definitely not going to contest that fact.But here’s the truth. Without traffic, your business will NEVER survive. Period.
Think about it. Why are those social networking sites being sold for insane amounts of cash? Is it because they convert their visitors into buyers well?
Of course not!
The true value lies in their ability to generate MASSIVE amount of traffic. And when your site is able to generate a huge amount of traffic, you can easily find ways to monetize and convert the traffic into profits.
So with that being said, is viral marketing the best method of driving huge amount of traffic?Well, first understand that there are basically three legal methods of generating traffic:
1. By buying the traffic
This is pretty straight forward. Methods include pay-per-click advertising, ezine advertising and mainly other paid forms of advertising.
2. By creating the traffic
You can use methods like search engine optimization, social bookmarking, article marketing, blogging etc. to create traffic to your site.
3. By borrowing the traffic of others
And the last method is probably the most powerful method as you simply borrow the traffic by leveraging on other people’s efforts. This includes leveraging on your affiliates’ efforts, striking joint venture etc.
So, guess which category of traffic generation does viral marketing fall under? You can say it’s a mixture of creating the traffic and borrowing the traffic of others. In short, it gives you huge amount of leverage and has the best potential of driving a massive amount of free traffic without requiring much effort on your part.
So I’m sure by now, you should be convinced about why viral marketing is dubbed as the KING of all marketing and how it works.And, you should know that the more people you can pass your viral message to, then the quicker it will spread, especially when you are starting from a larger base number of people.
However, do not get the false impression that viral marketing techniques can only work for those with big marketing budgets. Another major attraction of many viral traffic generation tactics is that you do not need expensive advertising campaigns or to spend huge amounts of money on your efforts.
In fact, many of the most effective viral marketing techniques are free, and many others are low-cost.Moreover, there are many more reasons why you should incorporate viral marketing tactics in your marketing arsenal as quickly as possible. So let’s explore some of these reasons now…
Just imagine, you told just 5 friends about your website and the next day, your 5 friends each goes on to tell 5 other friends and the cycle continues for each day. Here's the amount of exposure you will get in just 10 days. (taken from Mike Filsaime’s Butterfly Marketing Manuscript)
You – 1
Your Friends – 5 Their Friends – 25 And so on… – 125 625
3,125
15,625
78,125
390,625
1,953,125
9,765,625
48,828,125
In short, it is like an out-of-control, driverless car that is rolling down a steep hill, increasing speed as it does so. No one is making the car move any faster, it just does so because of the simple laws of science.
Your viral marketing campaign can be exactly the same.This is obvious as people tend to trust their friends/relatives more than the best salesperson in the world. So, nothing beats a recommendation from someone you trust. Not even the best sales copy. Hence, viral marketing will help build your credibility greatly.
Non-targeted traffic generally refers to web visitors who are not exactly interested in what your site has to offer. On the other hand, targeted traffic refers to visitors who are generally interested in your sites’ offering.
Of course, you would want to attract targeted traffic as these are the visitors who have the tendency to purchase your products and earn you cash. Else, you’ll just be wasting your efforts.
Viral marketing brings you targeted traffic because the people who visit your website via their friends/acquaintances would be generally interested in what you have to offer before they decide to visit your website.
Hence, they visit with a genuine interest and perhaps with the intention to buy. Thus, this form of traffic is highly invaluable.It allows you to leverage on others' efforts - You are depending on others to spread the word for you. Once you've got your viral campaign up and ready, you are simply leveraging on other people's efforts to gain publicity for your website.
Needless to say, you’re able to gain visitors not only through your efforts, but also the efforts of others. For instance, you can create an eBook and allow others to freely distribute it at no cost at all.
Of course, your website links will still be intact in the eBook. So if your eBook falls into the hands of thousands of even millions of users, your website will be advertised to millions just through other people’s efforts.
So think of the immense potential of viral marketing!No matter how effective your own advertising or promotional campaigns are, there will always be people that slip under your radar. That is, folks who will never see your sales page or hear your sales message directly from you.
However, once you have an army of people (many of whom you have never met or even heard of) pushing your message to the people that they know, then you will inevitably have your message put in front of people who would otherwise never have seen it.
This is particularly relevant if you are marketing and promoting a product within a relatively tight niche market.
As mentioned earlier, the techniques involved in viral marketing are generally free or low-cost as most of it relies on other people’s efforts. Hence, you definitely do not need to fork out much money or can even make do without any capital at all.
On top of that, it is one of the safest forms of marketing as you will never be accused of spam or whatsoever, since you’re relying more on other people efforts to do the marketing and publicity for you.
Alright, and the list of advantages goes on really.I believe by now, you should be more eager to find out how exactly can you start using viral marketing to impact your business and bring it to the next level.
But before we move on to that, let’s just talk about what are some of the essential elements needed for something to go VIRAL – Creating the Buzz.
So what does that mean?
Simple!
Meaning there must be something about it which makes people naturally want to go on telling others about it and for others to pass the message over and over again.
If a product is buzz worthy, no selling will be required to get the product across to millions. Think iPods, Harry Potter, Rubik cubes etc. These mega sellers all had a huge BUZZ around them which got people starting talking about them and building an immense interest amongst millions of people.
Thus, if you can create a buzz in whatever you do, be it your website or your product launch, it definitely has the potential to be really VIRAL and give you maximum free publicity.
The good news is, there are certain ways to which helps make something buzz worthy. Here are some of the ways:So focus on coming up with new & unique concepts/ideas for your business and it will give it a completely rejuvenated look.
Of course, it helps to be extremely innovative as well. Remember, people like to try out new stuffs. So it really helps when you offer something different from the rest and that will help in making your marketing efforts stand out from the crowd.
Let’s just face it. Everyone craves for some form of entertainment in their lives. We are human beings, not some cold blooded animals. And our lives will be absolutely dull without entertainment.
Furthermore, for the bulk of internet marketers who face the computer for long hours each day, it can be safe to assume that they too crave for entertainment as well.
So when you are able to inject humor in your marketing messages, it is bound to elicit positive feelings in others. That will help in leaving a deep impression and easily convert your visitors into buyers. It will also help in getting others to talk about your product.
People also love controversy. The most highly controversial topics usually receive the most attention. Hence, it will certainly help if you’re able to inject some controversy in your marketing efforts.
Now this method is probably not new to most. Incentives normally come in the form of monetary incentives for most, such as offering affiliate commissions, JV contests or other bonuses.
While offering monetary incentives is good as it taps into the human nature of greed, it might not be sustainable for some.Also, it might not be the best way to generate buzz as people have a motive for spreading the word about your offerings and are not doing it out of sheer enthusiasm about it.
Hence, one day when you can’t afford to issue out monetary incentives, all your viral marketing efforts might simply come to a standstill.
So be creative in generating buzz! Remember, you are certainly not restricted to the above ways. I’m sure you can think of many more ways!
In recent years, online videos have emerged as one of the largest online breakthroughs. Needless to say, this is facilitated by the vast amounts of video sharing sites which have sprung up. Of which, Youtube leads the pack with an Alexa ranking of 3 at the point of writing.
This means it is the 3rd most visited website in the whole world!This means you can submit your viral video to these highly trafficked video sharing sites and if your video is popular, it can be viewed by tens and hundreds of thousands of people.
And if you insert a link to your website inside the video, you can easily receive a huge amount of traffic to your sites.Thus, this is one easy way of leveraging on the huge amount of traffic those video sharing sites like Youtube receive.
Of course, you can also do it the plain old fashioned way.
Just post a link to your video and email it to your friends/subscribers and ask them to forward it to their friends if they like it.
Nevertheless, one point to take note is the traffic you receive might not be exactly very targeted here.
Nonetheless, a blog is basically an online journal. What has been used as a platform for teenage ramblings in the past has since evolved into a viable medium for businesses to share information about their products and services as well as to communicate with their customers.
And the best thing about blogs is they are extremely easy to manage even for nontechies. You can easily get a blog up and running within a few minutes and publish your blog posts with just a few clicks of the mouse.
People love to visit and read others’ blogs. And with some of the modern technology today such as social bookmarking, tag and ping as well as the leaving of comments on blogs, it makes blogging both a viral and interactive activity.
Nonetheless, not everyone likes to write. And many might fall into what we call the writer’s block and run out of interesting things to write to keep their visitors happy. Hence, using a blog as a viral marketing tool, might not be so convenient and autopilot because it does require some form of constant work, in the form of constant updates and additions to the blog content.
For the benefit of those who are clueless what an affiliate program is, it basically is a program in which you pay others a fixed percentage of commissions for every sale they generate for you.
An affiliate program allows you to leverage on other people’s efforts. And when you have a huge army of affiliates, you can simply rely on your affiliates to do the marketing for your products and earn income on autopilot mode.
Of course, in order to have many affiliates promoting your product, you must first ensure your product is top notch and converts well.However, when you’re first starting out, you might find it a challenge to even create a quality product which converts, not to mention setting up an affiliate program and managing your affiliates. But nonetheless, an affiliate program is something which you, as a product merchant should strive to achieve eventually.
Furthermore, they can allow members to refer their friends to join. Thus, it can get extremely viral.
The most popular social networking sites, Facebook and Myspace are both in the top 10 rankings in Alexa. And not to forget tons of other social networking sites which are also experiencing high levels of traffic to their sites every single day.
While in the past, this might seem like a mammoth effort. However, in recent years, there have been many scripts (both free and paid) which allow you to do so.
If you’re able to manage a highly targeted social network in your niche, you can certainly find lots of targeted buyers for your products. This is because these niche social networks will attract people who are genuinely interested in your products.
And with the viral effect, your social networks can easily explode in members within a short period.Once again, this is probably not something everyone can manage right from the start, but certainly one that you can work towards to.
Simply because, PDF reports are considered to be rather easy to create and can be distributed freely. You just choose a topic related to your niche and churn out say a 20-30 pages report.
Inside the report, you can also insert a few relevant affiliate links to resources which you recommend. You must also dedicate at least one page to promote yourself and your websites.
In short, you must ensure that there is maximum publicity for your business and also the affiliate programs you would like to promote.Thereafter, you can distribute your report and also pass on the giveaway rights and encourage others to help you pass on the report as well.
Thus, your viral report can potentially end up in the hands of thousand of people which could translate into thousand of clicks to your websites as well.
Surely, the potential of distributing viral reports is huge as people love getting free stuffs.
Nonetheless, with the immense amount of free reports going around, the only concern is information overload. Furthermore, not everyone may find the information being dished out useful or some may simply get tired of reading reports after reports.
But wait! As the BEST is yet to come…
What if you were to combine the MOST downloaded product on the Internet today with the KING of marketing, viral marketing.
Can you imagine the unbelievable VIRAL effect you can possibly crate for your business?
I’m sure you can!
So what is this all about?? We hereby present to you………