Unlocking Tone of Voice: A Beginner's Handbook by The SEO Works - HTML preview
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Take a look at the examples below to understand when different types are used.
Type of ordering Definition
Order based on theme, placing the
Thematic most similar sections closely to one
another.
Chronological or best to worst. This is seen commonly amongst product review Order from old to new, first to last,
articles.
Didactic from easy to hard as the text progresses. This is common across Order based on difficulty, going
educational articles.
P resent the problem in the first
Problem-solution half of the text, followed by the
solution(s) in the following half.