Articles are an excellent way of promoting your business and one that I use regularly. All you need to do is write from 400 to 1000 words of good information and submit it to article directories. When you submit an article you are allowed to include a bio box in which you can add a description of yourself and your website and give readers a reason to visit your website.
Articles can work for you in three ways and they are: 1) You will gain back links which will help boost your search engine rankings.
2) You will be branded as an expert on the subject and seen as an authority figure.3)You will get traffic directly from the links in the article and as other webmasters are allowed to publish your article on their website as long as it remains the same, you will get traffic from other sites in your niche.
When you write an article, you should write to the best of your ability as the better the article is, the more chance you have of getting traffic from it and branding yourself as an expert.
In my opinion, there are three factors that should always be considered when writing an article and they are:1) A good, catchy title. The title is the part that entices people to read your article and if it is a good one, then more people will want to read it.
2) Good quality information in the article body. If you just throw together an article with very little good information, then it will not make people interested in what you have to say. Try and provide interesting material and try to solve a problem for readers.
3) A call to action in the bio box. You need to give readers a reason to click through and visit your site and make them curious about what you provide at your site. You could tell readers that there is more information on the subject at your site or that they can get a free ebook about the subject there, just try and give people a reason to visit it.
Writing articles is a very easy way of promoting your business and is also completely free. I would definitely advise anyone to make it a part of their promotional strategies.
If you feel that you can not write good information or you do not know enough about the subject, then simply visit some article directories and read other articles that people have submitted.
You can submit to these directories and many more:Ezinearticles.com Goarticles.com Articlecity.com Articlealley.com Isnare.com
You can find many more directories by going to google and searching for them. There are hundreds of places you can submit to and the more people you can reach, the better.
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