The YouTube Catalyst is for anyone wanting to promote their business or product with YouTube videos. Inside, you will learn how making your actual video clickable so that viewers will be able to go straight to your very own website. The whole process of building a website from scratch, joining all the relevant Google programs, and uploading videos to YouTube are covered. The viewer will be able to click on a part of your video, or 'Call to Action' and go to your website offer or business details without having to read the description and find your link. Most people don't even scroll down to view your description, let alone click on a link! The search engine optimization of your website and YouTube video (with description) is also included in the YouTube Catalyst Guide.