Introduction; ​ Why You Should Be Building Your Email  List

You know, it's taken me a while to finalise the content for this email course but I'm glad I took my time, because I reckon it's been worth it, and I think the content I have for you is going to help you a lot.

I've got some great information for you coming up over the next few days that will help you get a handle on the whole Building Your Email List thing and ​ Why It's So Important To Your Business!

Your Email List Is Your Gold! 

Your List Is Your Gold! That is my mantra and you'll be sick to your back teeth hearing me say it! But it's true.

If you are not actively building your email list then you are letting your valuable customers slip away.

Your email list allows you the opportunity to communicate with your casual website visitors over time, turning them into valuable and loyal customers by giving them the advice, guidance and information they need for free.

Your email list is your sales funnel, and your sales funnel represents the various stages in the buying process where your many customers may be at any given time.

You must have a means in place that continually addresses your customers concerns and desires at the various stages of this sales funnel.

This ​FREE​ course will help you do just that.

Neglect Your Customer Base At Your Peril

If you don't stay in touch with the people who come looking for your help it means in their eyes you don't love them and you don't care, and they'll go elsewhere.

Now, you might well love your customers, but from their perspective you don't. They will simply move on by the natural effect of you not giving them your energy and focus.

Believe me I know this!

I ran several brick­and­mortar businesses over the years and I was so focused on getting my day to day done and trying to pay bills that I never gave my customers very much attention. They got little else other than the job they hired me to do.

The result was crappy customer retention. Big turnover in customers. NO ONE STAYED!

Please, for the love of God, Jehovah, Muhammad, or whoever you worship, look after your customers and stay in contact. It's the difference between success and failure whether online or offline. Take my word for it.

You Are Already An Expert, Now It's Time To Let Everyone Else Know.

You already know your business or craft inside out, and it's likely you do a great job offline. But taking your knowledge and skill from offline to online and making your efforts count can be a huge challenge.

The trick is to find a strategy, pick a road, and go down it, refining your strategy along the way. All the while not being afraid to turn around and go back if you need to.

I designed this course to get you started, or if you've already started, to help correct your direction and focus.

The worst thing an entrepreneurial business owner like you can do is put your head down and work frantically day after day expecting to make your business a success.

Because you won't…

The good news is I have a strategy that will allow you release the potential in yourself, engage effectively with your audience, start Building Your Email List and your bank balance.

The Course Material

Here are the lessons that I have on the way to you. Every two days you get a new lesson. Save these emails in a new folder in you email client and refer to them ongoing.

Study them. Take action on them and practice. You'll find you will perfect these elements and add to them over time, creating your own strategy and system.

Consider this your Starting Point, or your Reset Button! Today is the day you get cracking and start making a proper go of it.

Lessons

Lesson #1 ­ Why Most Of Us Use The Shotgun Approach & Why It Will Kill Your Business

Lesson #2 ­ How To Create Emotional Content That Turns Visitors Into Buyers

Lesson #3 ­ How To Set Up Your Newsletter Account (For Beginners)

Lesson #4 ­ Let's Customise Those Newsletter Thank You Pages!

Lesson #5 ­ Let's Discover How To Create Your PDF Lead Magnet

Lesson #6 ­ The Secret To Creating Landing Pages That Convert

Lesson #7 ­ How To Convince Your Visitor It's A Good Idea To Signup

Lesson #8 ­ Discover How To Keep Your Customer's Door Open

Lesson #9 ­ How To Market Your Content To Increase Subscriptions

Lesson #10 ­ Wrapping Everything Up & Course Summary (+ PDF eBook)

There are endless topics that we could cover, Newsletters, Autoresponders, Article Writing, Content Upgrades, eBooks, Social Media, etc etc

And within those topics there is an endless amount of detail that we could go through.

But bombarding you with tons of detail right off the bat will just overwhelm you.

[However, I am working on a Premium Course for you guys with more detailed  information, instructional videos, audio material, and worksheets which I'll be releasing to  a limited number in the next couple months. Keep an eye out for that!]

So what I've got for you here is enough detail to allow you put a strong fundamental plan in place, but not too much detail that you will lose your mind!

You Don't Eat All Your Grub At Once!

You know it's like when you sit down to a meal in a restaurant, you don't get all the food served to you at once, and what is served to you is eaten slowly so you can digest it easily.

That's what we are doing here.

The important thing is that you gather enough information to get started today. I'll look forward to providing you with subsequent more in depth information in later courses to cover each sub­topic in greater detail.

So starting tomorrow, and over the next 10 emails we're going to cover important subjects like....

• Understanding why you are in business & who you are serving
• You're already an expert, find out how to show your potential customers by building trust.
• How to find, and focus on a single niche and why it's vital to your success.
• What a Newsletter actually is (these days) and how to use it to build your audience.
• How to setup your newsletter account and integrate it with your website.
• The easy way to create digital content like ebooks and checklists that your customers find invaluable.
• What a landing page is, why they are so effective in getting visitors attention, and how to build one.
• How to write and format a blog post so visitors will want to read and share it. (It's amazing how many bloggers and marketers are getting this wrong).
• How to keep the momentum going and maintain your upward progress.
• How all of the above means more dollars in your account.

Scratching The Surface

I'm only literally scratching the surface here and there's lots more on the agenda apart from the above.

After each email, you'll get a few days to digest and take action on the information I send you before the next email. It doesn't matter if you don't get the work done before the next email arrives, and really I don't expect you to, because for some it might take months to fit this work in around the normal day to day activities.

However, if your focus is promoting yourself or business online as a primary method of marketing then it is important that you do make progress in order to see results, so keep these emails in a separate folder that you can access quickly later and use them as a reference going forward.

At this time I'm not affording one to one coaching so you have to get self motivated. I will provide coaching down the road and if you would like to avail of it let me know and I'll register your interest.

After the course...

After the course has finished I will send you an e­booklet of the entire series FREE (value $49) that you can download and keep for reference.

Cool right?