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1. The #1 fatal mistake made by 90% of Internet start-ups
2. What’s a “niche market”?
3. How will I know when I’ve found “the one”?
4. How to guarantee you have a hungry market – before you invest a dime!
5. Online tools to help with your “niche quest”
6. Use keyword research tools to discover EXACTLY what people are searching for!
1. Sell your own product (as opposed to someone else’s)
2. Sell your own service(s)
3. Create and sell your own electronic information product
4. Recommend affiliate products
5. Sell drop ship products
6. Combine profit streams to explode your income potential
1. Why is salescopy so important?
2. What is salescopy? And what is NOT?
3. The 10 essential copy elements of a successful online business
1. The 10-second rule: Why you must plan BEFORE you build
2. The “standard” pages your visitors expect to find on your site
3. Creating site navigation that leads visitors to take an action
4. The critical elements of your homepage
5. Balancing salescopy with graphics
6. Avoid the biggest design mistakes business owners make
7. Testing your site’s “usability”
8. Resources for designing your website
1. Why email marketing works for ANY business
2. Free opt-in giveaways your visitors won’t be able to resist!
3. How to write a compelling subscription offer
4. Where to put your offer to maximize opt-ins
5. Ten ways to profit from email marketing
1. Optimize your site so your visitors find what they’re searching for
2. Create a network of links that’ll lead the search engines right to your doorstep
3. Drive INSTANT traffic to your site with pay-per-click advertising
Right now you may be wondering, “Who the heck is Derek Gehl, anyway?”
Fair enough! One of my own personal business rules is, never listen to anyone who can’t back up his claims with solid proof. And it’s a good idea for you to do the same.
As CEO of the Internet Marketing Center, I have helped thousands of people grow their own successful online business. And by “successful,” I mean their businesses generate more than US $100,000+ a year – and often much, much more than that!
Our flagship product, Insider Secrets to Marketing Your Business on the Internet, has been the #1 best-selling online marketing course for over 10 years now.(And in the ever-evolving world of the Internet, 10 years is the length of an Ice Age!)
Why does our course continue to be so popular? Because it WORKS!
If you ask any other online marketing “guru” out there, I guarantee they’ll tell you that Insider Secrets to Marketing Your Business on the Internet was one of the first Internet marketing products they ever bought. (If they’re willing to admit the truth, that is! ;-)
And if they’re willing to make a full confession, they’ll have to admit that my course played a huge part in helping them achieve their online success!That’s because my best-selling course is based on the six fundamental business-building steps that I’ll be sharing with you in this report.
These are the exact same steps that we here at the Internet Marketing Center have taken to build a company that’s made over $60,000,000 – purely from online sales!
And they are the six steps you absolutely must take if you want to build an online business that’s guaranteed to be profitable.
If this information is so valuable, why am I giving it away for free?
Every morning when I come into the office, I grab a cup of coffee and check my email.
And after I’ve read the emails I receive from my subscribers, it’s all I can do to stop myself from throwing my coffee cup against the wall!
Don’t get me wrong – it’s not my subscribers that get me so angry… it’s the unscrupulous scammers who have robbed them of their hard-earned money.
Over and over again, people tell me stories of how they’ve invested a fortune in some kind of Internet marketing “solution” – and have yet to see a dime in return for all the money and hard work they’ve put into it.
Maybe they were persuaded to buy a ready-made website, complete with a “hot” product to sell… only they didn’t realize there were 1000s of other people out there, using the exact same site to sell the exact same product. Even worse, no one on the Internet was even looking to buy the product they were selling!
… Or maybe they’ve handed over all of their hard-earned cash to some kind of “expert” who promised to drive hundreds of thousands of eager-to-buy visitors to their site. But the so-called “expert” ends up being a faker who doesn’t know the first thing about proper search engine optimization techniques.
… Or maybe they’ve bought into a $400/month program that was “guaranteed” to teach them how to make tens of thousands of dollars a month online – within a matter of days. (And months later, they’re still no further ahead in their business building efforts than they were when they first signed up!)
I’ve got to tell you, stories like that just make me feel sick to my stomach. It absolutely KILLS me to know that so many good people have been sold a lie, and are suffering because of it.
Some people even tell me they’ve been scammed out of their entire life savings!I don’t want anyone else to experience that kind of anguish. And that is why I’ve made this information freely available to everyone who wants it.
If you’re interested in making money online – but aren’t sure what you need to do in order to build your own thriving Internet business – then please, for your own sake and for the sake of your family, READ THIS REPORT before you invest a single dime in any other Internet marketing product or service.
The sad reality is, there are a lot of false promises out there. By reading this report you will arm yourself with the knowledge you need to tell whether an offer is a good one that will help you make more money online… or if it’s going to suck up all your time and money, leaving you with absolutely nothing to show for it.
The shocking secret is… there IS no shocking secret!I know that’s a funny thing to hear from the guy whose flagship product is a course called, Insider Secrets Course to Marketing Your Business on the Internet! But the fact is, there is no real “mystery” involved to creating a successful online business.
You simply need to follow these six steps: In other words, you need to confirm that there’s a NEED for whatever it is your business is going to sell – and that people are willing to pay for it!
Doing market research BEFORE you set up a business is just as important in the offline world as it is online… But online research tools now make it incredibly easy to do this kind of research.
Step #2: Make sure you sell the right solutionYou have to come up with a product or service that does a good job of satisfying the need you’ve identified in Step #1.
Again, this kind of research is just as essential for a “brick and mortar” business. After all, you don’t want to invest thousands in a product no one’s interested in buying!
Step #3: Keep your visitors glued to your site with compelling salescopyYou wouldn’t let just any stranger off the street come into your store and sell your products, would you? Of course not – you want to hire the best person for the job!
When you have an online business, the WORDS on your site are going to be your best salesperson – so you have to make sure they do a good job of selling the benefits of your product to your potential customers.
Step #4: Design a website that leads visitors straight to the order buttonA classy storefront can mean the difference between a bustling business and a commercial graveyard – and this is just as true for an online business.
Unfortunately, most small online businesses tend to commit fatal design errors that drive their visitors away within seconds of arriving at their site. Make sure yours isn’t one of them!
Step #5: Use an “opt-in” to collect leads and build customer relationshipsPeople won’t want to buy from you unless they feel like they know you. When you run a “faceless” Internet business, it’s doubly important for you to brand your business and create an identity for yourself in the minds of your potential clients.
That’s why you need to capture your visitors’ email addresses so you can build relationships with them over time. Otherwise, you’ll only ever make a fraction of the sales you could be getting.
Step #6: Drive swarms of cash-in-hand visitors to your siteNow that your site is set up and ready to go, it’s time to get the word out! Search engines such as Google are going to be one of your most powerful advertising weapons… Discover how you can use them to drive thousands of qualified leads to your site – for little or no money!
… And that’s basically it! I cannot emphasize how important these six steps will be to your success.Once you have successfully completed all of these steps, you will be the proud owner of a website that is guaranteed to generate you healthy profits.
However, if you skip a single step, or do them out of order, you will not achieve the kind of success you’re hoping for. And you’ll probably end up wasting many days trying to correct a painful situation you never would have experienced had you done all these steps in the right order in the first place!
I’ll cover each of these six steps in much more detail in the pages ahead… so please read on to learn more!1. The #1 fatal mistake made by 90% of Internet start-ups
One of the most common questions we're asked here at The Internet Marketing Center is, "What's the hottest product to sell online?"
Sounds like a good question, right? After all, doesn't everyone want to start a business selling a hot product?
The fact is, looking for a hot product to sell online is the #1 fatal mistake made by at least 90% of new business start-ups, and it is why so many Internet businesses fail. Rather than trying to hunt down a hot product to sell online, you'll be much better off looking for a group of people with a common problem that they're actively trying to solve.
Why is it so critical to find a group of people with a common problem, rather than a hot product? Well, the simple truth is that people very rarely go online to actively look for products to buy.
Much more often, they go online to search for solutions to their problems. Once you identify a group of people with a common problem, you can start to think about a product or service you can position as a solution to that problem. Then, all you have to do is put yourself in the way of your perfect potential customers, and set yourself up for an incredibly successful business!
It's natural to want to jump right in, choose a product, and start playing with your web site...… But then what?
How do you know who your potential customers are? How do you find them? How do you show them that your product is a good buy for them if you don't know what their needs are?
If you want to guarantee the success of your business, you must recognize that there's some very important footwork that needs to be done before you get to this point.Once you've chosen your area of interest, the next step before choosing a product or service to sell is finding a group of people who have a common problem. Your ultimate goal is to give these people a solution to their problem with your product or service.
If you already have a product or service idea, you still need to take this critical step. You'll need to determine what problems your product solves... who are the people having these problems... and where they are looking for solutions online.
Once you know how to find the people who are actively looking for a product like yours to solve their problem, your business will be poised for success.
Building a web business is like building a house -- every piece supports the rest of the structure, and it all relies on a strong foundation. And the foundation of every great business (online OR off!) is a great "niche market."
2. What's a "niche market"?Before we dive into how to find a niche market on the Internet, we need to make sure you understand exactly what a niche market is.
Even if you've already got a basic understanding of what a niche market is, it's still worth reading this section very carefully -- because until you can successfully define your niche market, you'll just be spinning your wheels.
The term "niche market" is one that you'll hear in just about every discussion about marketing -- online or offline. But it's important to note that everyone thinks of niche markets a little differently...
Traditional marketers may define a niche market as a large group of people sharing several characteristics (for example, men aged 30 to 35 earning between $50,000 and $75,000 per year).
However, online, we need to narrow the focus A LOT more that that! So we define a niche market as:A group of people who are searching the Internet for a solution to a problem but not finding many relevant search results.
Identifying a niche market is one of the biggest challenges on the road to choosing a product. Many people have difficulty being as tightly focused as they should be -- and often try to go after niche markets that are, in effect, not niches at all, but huge general markets in which they couldn't hope to compete.
For example, all of the following might seem like good niche markets:• musicians
• parents
• pet owners
• history buffs ... But the truth is that all of these markets are WAY too big! Try entering the word "pets" into a search engine. You'll get 227,000,000 results! Do you really want to try to compete in such a huge market?
• There's WAY less competition
• Small markets are much easier to dominate -- so you can become the source for your product or service online.
• Since niche markets are often close groups, your reputation can spread by word of mouth -- offering you an ever-growing base of potential customers
• You can often find great deals on advertising on other sites that target your small market
• You can easily gain the loyalty of your customers -- which offers you lots of opportunities to expand your offer with related products and follow-up offers!
That's why you'll need to narrow your focus a lot more... 3. How will I know when I’ve found “the one”?
We’ll be introducing you shortly to some great research tools you can use when you embark on your own “niche market hunt.”
Before we get to them, however, we need to make sure you’ll be able to recognize a true niche market when you find one!
One way to identify your potential niche market -- and make sure it’s as focused as possible -- is to write it using the following formula:
My niche market is people who are (action) + (your area of interest).
Take a look at how the large markets mentioned above can be narrowed down using this formula:
• My niche market is musicians who are (learning to play) (bongo drums)
• My niche market is parents who are (wanting to build) (a backyard tree house)
• My niche market is pet owners who are (attempting to train) (their pet parrot)
• My niche market is history buffs who are (trying to authenticate) (Gold Rush memorabilia)
See the difference? Finding a niche market is about finding a specific and highly focused group of people who are all looking for something on the Internet, and not really finding it. If you can't describe your niche market using this formula, you probably aren't focused enough yet.
But don't worry! Remember that for every subject you're interested in, there may be many small groups who have an interest in the same area. You just need to pick one, then figure out what needs they share.
For example, let’s say you’re interested in golf. (That’s another HUGE market – plug the word “golf” into Google and you get 392,000,000 results! Yeesh!)However, if you narrow your focus and use the formula we described above, you could discover that one of the following niches could be the basis of a profitable business:
• Caddies who are hoping to develop better knowledge of clubs
• Golf course employees who are studying the best way to maintain the putting greens
• Golf course owners who are trying to recruit new members
• Golf course suppliers who need to keep up-to-date on the latest developments in the world of golf
If you can describe your market like this, you've already taken the first step to setting yourself up for success!
Once this critical first step is taken care of, you can go on to the next step to guaranteeing your success, which is simply to clearly define the problem your market shares.
4. How to guarantee you have a hungry market -- before you ever invest a dime!
Remember that people don't go online looking to buy a product or service... they go online to find information and solutions to their problems.
Your task is to think like your potential customers -- to determine what problem they're trying to solve and what you could offer as a solution.
For example, if your niche market is "people who are looking to correct their golf slice," you can see pretty clearly what the problem is this group will be looking to solve... they have a problem with their golf slice! All you need to do to guarantee the success of your business -- before you ever invest a dime -- is offer a product or service that solves this problem!
The upshot is, if you don't take these critical steps to define your niche market, you're making a potentially fatal mistake -- even if you have the best product in the world!
After all, if you can't find the people who want to buy your product, and target all of your marketing efforts to appeal to them, the greatest product in the world might not ever make a dime online.
5. Online research tools to help with your “niche quest”Okay… so now that you understand what a niche market is, how do you go about finding one online?
The good news is, the Internet offers some incredible research tools that help you find out EXACTLY what people are looking for online – so you can give them exactly what they want, and make a fortune doing it!
The first of these is a type of online tool you probably use every day: the ultimate online information finder, the search engine!Get started with the search engines
When it comes to online research, the search engines are your best friends! The top search engines — Google, Yahoo, and MSN — have indexed billions of Web pages which you can find simply by typing keywords into their search windows. They're quite simply the fastest and easiest way to find information on the Internet.
Here are the three main search engines you need to know about:• Google.com
• Yahoo.com
• Live.com (also known as MSN.com)
Together these three search engines get more than 95% of all the searches done on the Internet. Google is by far the most popular, but people who enjoy accessing the Internet through Yahoo’s portal or MSN’s portal tend to use those two search engines as well.
What kind of sites should you look for?You should start your research by doing searches on terms that relate to your personal hobbies, interests, and life experiences.
Whether it's information you picked up on the job... skills you developed as part of a hobby... knowledge you gained from a previous business... or simple a topic you’ve long been interested in learning more about, just about every single skill, interest, or area of expertise you have can become the foundation of a successful business.
For example, if you’re interested in model trains, do searches on terms such as:• “Model trains”
• “Toy trains”
• “Train sets”
• “Model train hobbyists”
• “Train enthusiasts”
• “Model train parts”
• “Model train tracks”
• “Model train bridges”
• “Model train scenery”
• “Model train reviews”
• “Model train forums”
• “Model train blogs”
• “Model train e-zines”
Start off by searching keywords that are one or two words long. Then, as you become more familiar with the market and products being sold to it, start getting more specific with your searches. Use keyword phrases made up of three or four words, or even more.
As you do your research, explore the search results carefully! Make a list of the sites you find interesting, or bookmark them in your browser, so you can return to them later.When you look at sales sites, take notes on what kind of products they offer, and how they position these products. What are their selling points? How much are people willing to pay for them? All this information will help you down the road.
Also be sure to sign up for “news alerts” through your favorite online news service.Many news sites — such as www.NYTimes.com, news.google.com or news.yahoo.com — will automatically email you an alert about any new story on a topic you've identified. This is a great way to get the latest, most up-to-date information about your topic of interest delivered right to your mailbox.
Finally, pay careful attention to free community sites that cater to people who are interested in the topic you’re researching. Sites such as blogs, forums, and “e-zines” (online magazines) are inva