Secret to Create High Converting Landing Pages by Rajat arora - HTML preview
PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.
Download the book in PDF, ePub, Kindle for a complete version.
Trust Test #1 – Features vs Testimonials
We have seen in the past that benefits work better than features, and user testimonials reflecting benefits work the best. We set up a test for a couple of months
Control (with product features)

Variation A ( with 2 testimonials and company logos)

