Secret to Create High Converting Landing Pages by Rajat arora - HTML preview
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IMAGE
Apart from the fact that an image is processed 60,000 times faster than words by a human brain, a great image sets up the tone of a page while a bad image can undermine everything else.
Do not use studio-like fake stock images. Everybody knows that’s not you. Try to use real images (if possible); if not, use a believable looking stock photo or just keep it plain if you can’t find one.
Characteristics of a good image
- Catches Attention: A good image keeps the visitor glued and attracts attention
- Believable- Like a good headline, an effective image needs to be believable
- Relevant- A good image is relevant and adds value to your offering or USP.
