Secret to Create High Converting Landing Pages by Rajat arora - HTML preview
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Download the book in PDF, ePub, Kindle for a complete version.
Download the book in PDF, ePub, Kindle for a complete version.
Action Test #1 – Homepage Click-through
This is our homepage which leads to free trial if someone clicks on the CTA you see. We ran a test for a month
Control
Variation A
Variation B
Why did “try it for free” win?
The Variation A was a winner because it reflects a powerful trigger “free.” Although Variation B also has “free” in it, creating a free account sounds more daunting than “Try it for free”