Action Test #1 – Homepage Click-through
This is our homepage which leads to free trial if someone clicks on the CTA you see. We ran a test for a month
Control
Variation A
Variation B
Why did “try it for free” win?
The Variation A was a winner because it reflects a powerful trigger “free.” Although Variation B also has “free” in it, creating a free account sounds more daunting than “Try it for free”
Describe what you're looking for in as much detail as you'd like.
Our AI reads your request and finds the best matching books for you.
Popular searches:
Join 2 million readers and get unlimited free ebooks