Secret to Create High Converting Landing Pages by Rajat arora - HTML preview
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Download the book in PDF, ePub, Kindle for a complete version.
Headline Test #2 – PPC Landing Page for “CRM”
We tested 2 landing pages for our CRM PPC campaign.( Ad copy below)
Control
Variation A
Why didn’t the Variation A ( also with benefit) win?
Message mismatch - The visitors landed on this page through an ad that said ‘CRM.’ The Control landing page is more relevant than the Variation. Clarity and relevance is a key differentiator here, as both the headlines are benefit driven