Secret to Create High Converting Landing Pages by Rajat arora - HTML preview

HEADLINE

Studies reveal that you have just 5 seconds to attract a visitor’s attention, and headline is the first thing they see. Imagine yourself as a salesman at the prospects’ door and you have just one line to say before they slam the door on your face. That’s your headline

A good headline is loaded with benefits, is believable and clear.

For example:

BAD HEADLINE  –   Book 5d/4n package in Thailand ( No benefit)

BAD HEADLINE  –   Enjoy a great stay at Thailand ( No Clarity)

BAD HEADLINE  –   The best Thailand packages ( Not believable)

GOOD HEADLINE - Book 5d/4n of bliss in Thailand, starting at Rs. 20,000

The last is a better headline because:

1) Positive emotional trigger - Bliss.

2) Clarity – 5d/4n and Rs. 20,000

3) Believable – It is easy to believe and act upon

BAD HEADLINE  –   Join the #1 MBA Institute in India ( Not believable)

BAD HEADLINE  –   Join our MBA program today( No benefit)

GOOD HEADLINE – Get ahead in your career with flexible MBA

The third one is a better headline because

1) Positive emotional trigger- Get ahead in your career

2) Benefit – The course is flexible

3) Believable - It doesn’t have superlatives like best, amazing and #1.