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Newbie Marketing Guidebook

00001.jpgAll Rights Reserved


No portion of this report may be reproduced, altered, changed, modified, or


transmitted in any form whether electronic, recording, or photocopy without


expressed permission from the author.


Legal Disclaimer


Please note the information contained within this document are for educational


purposes only.


The information presented herein represents the views of the author as of the date


of publication. Because of the rapidly changing nature of the internet, the author


reserves the right to alter and/or update their opinions based on these new




While every attempt has been made to verify the information in this report, the


author as well as resellers and affiliates assume no responsibilities for any errors,


omissions, or inaccuracies. Any slights of people or organizations are




This report is for informational purposes only and the author assumes no


responsibilities for any liabilities resulting from the use of this information.


Table Of Contents


Chapter 1: Introduction 4


Chapter 2: Creating Your New Business 7


Chapter 3: Finding Your Niche 10


Chapter 4: Keyword Research 101 19


Chapter 5: Setting Up Shop 30


Chapter 6: Affiliate Marketing Profits 46


Chapter 7: Quick Traffic Generation Tactics 52 Chapter 8: Conclusion 58

Chapter 1:
Introduction and Welcome From Angel Taylor

I want to start off by thanking you for getting a hold of this book. It has taken


me quite a while to gather all of the information that I share with you here, and I


only want to give you what works. I hope that you find it exceeds your


expectations and gives you all of the knowledge you need to get up and running




In case you don't already know who I am, let me give you a quick overview.


My name is Angel Taylor and I am 24 years old from Columbus, GA.


Due to some unforeseen circumstances, I have become the sole supporter of my


family and the guardian for my younger brother who starts college this year. I am


so very proud of him and I have worked hard to give him every opportunity that I


can, however I only make so much working full time as an operator for the phone


company. So wanting to improve our situation I began to learn everything that I could


about internet marking and building an online business. There is simply so much


information out there that it's hard to pin down the best options, but for me I have


found that building a mlm business is a good way to go. However, getting to the


point of success is far from easy and there is somewhat of a learning curve. With


all of the information swirling around about how to build a list, drive traffic, or


find quality leads, there seems to be an abundance of different routes you can take.


Venturing into the world of Internet Marketing can be a confusing and frustrating


challenge, especially if you are brand new to online business, and aren’t quite sure


where to begin putting the pieces of the puzzle together. For many, they spend


countless hours in front of their computers, doing everything possible to


successfully crack the code, only to end up back at square one, no further ahead,


and no profit to show for their hard work.


This is why the Newbie Marketing Guidebook was written. To provide newcomers


with a clear-cut strategy for making money online by dissecting the most important aspects of Internet Marketing and breaking it down so that it is easy to


understand, and more importantly, put into action.


I’ve done my absolute best to present the information in the more comprehensive


format I could, and by the end of this guide, you will know exactly what you need


to do in order to set up your money making system and see your efforts pay off,


again and again. Whether you have been discouraged in the past because you


simply believed that Internet Marketing was just too difficult to break into, or too


saturated to make room for your own ideas, you really can make a full time


income in this industry.


From niche research to generating traffic, the Newbie Marketing Guidebook


guide covers the fundamental basics of getting started in Internet Marketing. I


leave nothing to guesswork, or trial & error. It’s all right here. Are you ready to


start your journey in the right direction? 00002.jpgLet’s get started!

Chapter 2
Creating Your New Business

When it comes to making money online, you need a solid strategy in place that


will guide you through the critical elements to ensuring that your business is a




You need:


A product that people will buy, and are currently buying within the market.


A focused, hungry crowd of buyers within your target niche.


A strategy for driving targeted traffic to your website and landing pages.


Additional products to offer as backend products or upsell offers.


Replication and Automation, so you can quickly set up your business on


auto pilot.


When it comes to choosing your niche market, you will need to spend some time


conducting keyword research as well as overall niche profitability.


Don’t skip out on this!


It’s a very important part of the process, and if you overlook it, you may end up


building a website around a niche that simply isn’t profitable.


This exact situation happened to me when I first started working online. I created a


website around my personal interests rather than evaluate whether there were


enough people out there who also shared the same interests as me, but more


importantly, where looking for information on the topic and willing to actually


buy it.


Failing to thoroughly research my niche prior to investing time and money into


building my website, I learned a very hard lesson.


If you do things in reverse, and you fail to examine every niche before you even


consider creating products for it, you are putting yourself at risk of building an


online business without an existing customer base.


While researching a niche market isn’t difficult, it will take a bit of time, as you’ll have to go through the steps manually.


Unfortunately there isn’t an automation tool that will dig into niche markets and


tell you everything you need to know about it in order to make an informed


decision, however by following my step by step guideline, you will be able to


dissect your niche markets and determine which one is likely to yield the best results.

Chapter 3
Finding Your Niche

If you aren’t sure what a niche market is, here is a summary offered by Wikipedia:


“A niche market is a focused, targeted portion of a market. By definition, then, a


business that focuses on a niche market is addressing a need for a product or


service that is not being addressed by mainstream providers. A niche market may


be thought of as a narrowly defined group of potential customers”.


All this really means, is that a niche market is a sub market, or a smaller market.


Where a mainstream market is usually broad, a niche market is smaller, but still




Before you can even begin to explore how lucrative niche markets are, you need to


jot down some ideas that you have for potential products.


Even if you don’t intend on creating these products yourself, and instead purchase


private label rights or resell rights to existing products, you still need to go through this process, and ensure that the demand is there.


Think of potential niche markets that you would be interested in exploring.


While it isn’t always the best choice to focus on markets that you are personally


involved in, from a profit based standpoint, as you become more experienced in


marketing you will be able to expand your outreach and begin to cater to markets


in a variety of categories and industries.


It’s always best, when starting out, to focus on a topic that you believe you could


personally create content for, and be actively involved in.


Are you interested in the “money making” industry, such as affiliate marketing?


What “niche” within that market could you get involved with?


Are you interested in personal development, parenting, crafts, weight loss, pets,




Take notes of as many topics as possible that you are personally interested in or experienced with so that you can evaluate each topic closely.


In truth, there are an endless number of opportunities and niche markets that you


can penetrate and begin to make money in, that include everything from hobbies to




Within those markets are even smaller markets, called “micro niches”, that cater to


an even smaller group of people, but if this niche is untapped and competition is


limited, you can still make enough money to justify your time and effort.


Part of choosing a profitable niche market, involves evaluating the target audience


itself. What do these people currently purchase? What are they interested in?


What problems do they have that you could solve?


Understanding your market is as important as evaluating the profitability of it,


because once you have a solid understanding of what your niche wants, you will


be able to create products that are sure sellers, or choose third party products that


you can promote as an affiliate marketer. Think of yourself as the middleman in a niche where on one side you have an


active consumer base looking for specific products, and on the other side, you


have the ability to choose those exact products and hand them over to your




As an affiliate marketer, or even a product developer, that is exactly what you will


do. Analyzing what people want makes it exceptionally easy to make money by


simply giving it to them.


If you have a difficult time coming up with niche market ideas, here is a method


that a seasoned marketer shared with me a few years back that literally changed
the way I did niche market research
, and opened up the doors to an unlimited


number of profitable ideas.


Best of all? It takes less than 5 minutes of your time to generate a list of 10


potential niches to get involved in, based on existing demand.


Here is what you need to do:


Visit and review their existing categories. You will find


everything from Business categories to Computers, Recreation and even Science.


00003.jpgWithin these categories are sub categories and even smaller categories within




To show you how it works, click on one of the main categories as shown below:


00004.jpgAfter clicking on the Health topic, I find sub categories that include: Alternative,


Fitness, Mental Health and Medicine.


00005.jpgClicking on “Alternative” brings up yet even more results including “Chinese




00006.jpgWhat you want to pay attention to, is the number of listings contained within each


category. The higher number of listings, the more popular the niche is.


Clicking on “Acupuncture and Chinese Medicine” brings up some interesting




00007.jpgStarting off with the generic, broad category of “Fitness”, we have narrowed down


a handful of niche markets (and micro niche markets), in a matter of minutes!


Our niche “Fitness – Alternative – Acupuncture – Chinese Herbal Medicine”.


By writing an ebook or offering a report on this topic, we could easily build a list


and grow a following.


Spend some time going through the categories yourself, and in matter of minutes


you will have a highly targeted list of potential markets.


Better yet, you can then browse through the actual website listings featured at


dmoz, to explore potential affiliate programs, joint ventures and to simply get a


feel for what people are already selling successfully.


Once you have a good idea of what your niche will be, the next step is to explore


potential keyword phrases that you can use in your content. The reason why this is so


important is that search engines like Google will determine your niche and ranking


based on the keywords that its spiders find when exploring your website pages.


Furthermore, by using the same keyword phrases that people enter into the search


engines manually, you are able to generate highly targeted traffic, as these people are looking for the same information that is featured on your site.


Even before you set up a website or register a domain name, you should choose your


niche market and create a keyword swipe file of popular keyword phrases


that people are using when searching for relevant information in the search engines.

Chapter 4
Keyword Research 101

Keyword research doesn’t have to be a difficult task, nor does it have to be time




Using a handful of free tools, you will be able to create a highly targeted listing of


relevant keywords for your niche.


Here is how to do it:


In the same manner that you began to generate ideas for your niche, you need to


start by writing down keywords and keyword phrases that you believe sum up the


niche market you are going to tackle, as well as phrases that people are likely to


enter into the search engines when searching for information in that niche.


For example, if I had a website showcasing products on photography, my keyword


list might look something like this:


Photography Enhancements
Photography Equipment
Photography Tutorials


I would also include question based keyword phrases that people might enter into


the search engines like:


How do I edit digital photos?


Then, when creating my article content on my website, I would feature these


keyword phrases throughout my pages.


You also want to consider possible synonyms for your niche topic. For example, if


you were catering to the “freelance” marketplace, you could also use words like:


Writer Telecommuter
Work At Home


Write down everything that you can think of that relates to your niche market.


Then, once you have a listing of potential keywords, run them through Google


Adwords Keyword tool to verify popularity, and break down your list so that all


you are left with, are active keyword terms.


Here is how to do this:


Visit: to begin.


00008.jpgStart by entering in one of your keyword phrases or primary keywords into the search box. Then, click “Get keyword ideas” to generate a listing of results.


Let’s start by entering in “Photography Equipment” per my earlier example.


You should see a page that looks similar to this:


00009.jpgUsing this tool, you will be able to verify your existing keyword phrases, to


determine profitability, but you will also be able to generate a quick listing of other keyword phrases relating to your market.


In this example, keyword phrases including:


“Photography Studio Equipment”


“Photography Lighting Equipment”


and “used photography equipment” are other keyword phrases that I hadn’t


thought of, but are being entered into the search engine consistently.


Scroll through the listing of keyword phrases and click “Add” with each keyword


phrase that you believe you could create content for and download the list to use


when you create your website pages.


When you are evaluating keyword phrases that are generated by Google’s


Keyword tool, note that the approximate search volume shown above the search


results is not an exact number of searches conducted for each keyword phrase, but


rather provides you with a general idea of how popular each of your keywords are.


Another great way to come up with ideas for content and products is by visiting Yahoo! Answers, and exploring the different questions that are being asked within


your niche.


You begin by searching for questions in your niche using the search bar on the


main page:


00010.jpgThis will generate a listing of recently asked questions from people interested in


this topic (you can also use the advanced search tool to review archived questions


as well, to determine any patterns). 00011.jpgBy reviewing the listing of questions above, I see that people are looking for


wholesale or discount equipment as well as what they need to start out.


You can also join Yahoo! Answers as a contributor and answer questions that are


being asked in your market. By doing this, once you have your website created