Mobile Marketing Basics for Local Business by Ric Clark - HTML preview

About Me

My name is Ric Clark, and I am an independent consultant in the marketing field for local businesses.  For most of my working life I have been involved with companies that are locally owned and operated.  I am very familiar with the challenges and opportunities that are presented to businesses every day.

The one thing I am sure that small business owners/managers lack is time, so I will try to make my points in this book as brief as possible.  I believe in keeping things simple and to the point.  I will not throw a bunch of marketing jargon at you or bore you with mounds of statistics and data about why mobile marketing works. You wouldn’t be reading this if I needed to convince you of its worth.

I firmly believe that small businesses are the backbone of our country.  I also believe that it is harder to run one every day.  With more regulations to follow, a lack of qualified employees, and constantly changing competition and technology, I think running a “small” business is much more challenging than running a “large” one!  I know you have to wear many hats.  When you have an accounting issue you can’t just have your accounting “department” take care of it.  You ARE the accounting department!  I get it.

For the last few years I have had a desire to “be my own boss” probably much like you, but I really wanted to offer a product or service that has a real value to small businesses.  I had a desire to work with companies on a long-term basis, helping them grow and showing real results.

I found that in mobile marketing.

That’s enough about me.  Let’s do this!