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Marketing Rule Book by Ann Holman - HTML preview

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Marketing Rule Book Marketing rules............
1 Y o u r e a p w h a t y o u s o w3 D o n ’ t f e a r c u s t o m e r r e j e c t i o n b u t c u s t o m e r i n d i f f e r e n c e2 S t o p p u r s u i n g a w e a k u n i v e r s a l a p p e a l4 B e c o m e t h r e e o r e v e n f o u r d i m e n s i o n a l5 S t o p c o p y i n g o r w o r r y i n g a b o u t t h e c o m p e t i t i o n 6 M a k e n o a s s u m p t i o n s7 B e i d e a s c e n t r e d n o t j u s t c u s t o m e r c e n t r e d

e # R u l e # 8 8 S t o p w a s t i n g e v e n m o r e t i m e