by Karon Thackston
Welcome to Marketing Made Easy - a compilation of some of the most popular Ezine
articles I have written and published over the last 2 years. I appreciate your interest
and sincerely hope you find this book to be of value.
This ebook is designed to address the primary setback most entrepreneurs have...
failure to know and understand their target audience in every aspect of marketing.
Through each of the articles contained within this ebook, you will find information
that will greatly expand the ways you think of your target audience and how you
apply that knowledge.
My company, KT & Associates, offers targeted copywriting, copy editing, ezine article
promotion and marketing assistance for small businesses. I encourage you to visit
the article archive of the Web site where I post all new articles as they are written.
You can find KT & Associates at www.ktamarketing.com.
This ebook is intended for free distribution. Feel free to give it away as a bonus for
subscriptions to your ezine, a gift for a purchase made at your site or in any other
legal way you see fit. This book is copyrighted and all rights are reserved by KT &
Table of Contents
Chapter I: Getting Inside the Mind Of Your Customer
o Part One - Information Rules Over Entertainment
o Part Two - The Annoyance Factor of Online Advertising
o Part Three - Look At Behavioral Traits Not Demographics
Chapter II: Develop A Plan of Action That Works