In order to connect to Instagram you simply have to set up an account with the site. You will sign up using the same handle that you use for your Twitter account. This is not only going to make it easier for your customers to find you, but will also be easier for you to remember your user names for the different sites you are registered with.
A profile picture should also be added; this can range from your company logo, to new product offering, or any other image that will inform customers who you are. Additionally a site link should be added. This allows consumers and new prospective visitors to visit your online site, which will help grow your business. You can also connect to Facebook if you are on the social media site to give your current followers one additional place to find you on the web.
Once your account is set up, you can begin adding images. Of course you have to abide by community guidelines, which are all laid out for you when you register. But adding images of new product lines, future product releases or even images your clients send to you will enhance your online presence as a business. It will also allow your customers to connect with you in a visual manner rather than simply reading about what you are up to, and learn what new products are in the works for your business.