Chapter 4: Stimulate Your Customers’ Emotions

Relevancy is the most important factor to keep in mind when you are posting photos to your Instagram business account. The images you choose to share should not only be relevant to your brand, the products you sell or the service you sell, but should also be relevant to your customers as well.

It should elicit some type of emotion; whether it is to encourage them to partake in a movement, to try something new or simply to go out and purchase your product, the images you share have to call out to your customers in one way or another.