5. Create a Promo Video

Not everyone learns by reading. Some are more visual and audible learners.

By creating a promo video, you can quickly educate your visitors on your product or service. Not only that, you can use a technology like Wistia to add a call-to-action in the middle of the video to capture email address.

Videos also allow you to leverage third-party platforms like YouTube (world’s second largest search engine) and the social network Facebook which is poised to give video extra reach in their newsfeed.

A couple things to consider:

• Keep the video short, but not too short. For the first promotional video, try to keep it under a minute and a half.
• Consider having more in-depth videos available to describe various features of your product or service.
• Know your strengths and weaknesses. If you are not great at both creating videos or public speaking, then you should hire someone. Always better to have a good first impression than a cheap bad impression.