20. Create Query Driven Content
Google Search is a gold-mine for ideas that help you gain leads. Type in the name of your competitors and see what their top pages are. Find out what keywords are being searched and their extended phrases.
Not only that, you can look through your Google Webmaster tools and see which keywords are driving traffic to your website. Then either add similar keywords to that article or create new articles to boost your SEO ranks.
If you want more in-depth research, consider tools like SEMRush that can help you research not only how traffic is being driven to your site but also the traffic of your competitors.
This gives you data on exactly what your customers are searching for, so you can create query-driven content.
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