1. Versatility

As your business grows and you begin to build a larger, more responsive customer base, you ’re going to want to evolve and grow as well to accommodate your needs and the needs of your customers. By learning how to add your own products, change page designs, add “capture and lead generation” forms, etc., you’ll be in total control. Once you have control, your possibilities are endless.

When you use a hosting service that provides a pre-built website, the amount of customization you can do to your site will usually be very limited. You need to be your own webmaster and take control of your online business to truly be successful.