Welcome & Why Facebook Includes interesting marketing points which explain why your business MUST have a presence on Facebook.
Registration and Page Creation
Learn all the basics on where and how to get started.
Profile Customization
Building a Fan Base
Successful tips for reaching fans and building an online presence. Managing the Fan Base
How to keep your fans engaged and interested. (Includes hot tips: What NOT to do)
Starting with Advanced Techniques
How to se tabs, Boxes and the next level of Facebook customization.
Facebook Applications
How to find, add and implement applications. Plus: Which Apps are a MUST-have!
Facebook Markup Language What is FBML? What can I do with it? (PLUS: Even MORE hot tips for Facebook success).
Finally – A Fool-Proof Hot TIP for Facebook Success Fun Facts, Hot Links and Glossary
BONUS #1: Sign up for the 60+ Social Media and SEO Tips (FREE): http://www.jonrognerud.com
BONUS #2: Download my “Social Media Marketing Success for Business” ($7.00): http://www.socialmediayeah.com
Let’s work together, let’s connect:
http://www.facebook.com/jonrognerud
This document contains business strategies, marketing methods and other business advice that, regardless of my own results and experience, may not produce the same results (or any results) for you. I make absolutely no guarantee, expressed or implied that by following the advice below you will make any money or improve current profits, as there are several factors and variables that come into play regarding any given business. Primarily, results will depend on the nature of the product or business model, the conditions of the marketplace, the experience of the individual, and situations and elements that are beyond your control. As with any business endeavor, you assume all risk related to investment and money based on your own discretion and at your own potential expense.
Liability DisclaimerBy reading this document, you assume all risks associated with using the advice given below, with a full understanding that you, solely, are responsible for anything that may occur as a result of putting this information into action in any way, and regardless of your interpretation of the advice.
You further agree that my company cannot be held responsible in any way for the success or failure of your business as a result of the information presented below. It is your responsibility to conduct your own due diligence regarding the safe and successful operation of your business if you intend to apply any of my information in any way to your business operations.
Terms of UseYou are given a transferable license to this product. That means you can freely distribute it and share it with other individuals. But, you cannot sell this for your own profit and reward. No resale rights or private label rights granted when purchasing this document, unless you give it away for free.
In this guide we’re (yes, it’s all of us) going to show you how to create a business fan page on Facebook and get it up in running in less than 30 minutes. Whether you’re a first time Facebook user, or an old hat at social networking, our tips for Fan Page success can help develop the internet presence so vital for connecting with the millions of users surfing the web every day.
In the Advanced Tips section, we’ll show you how to utilize applications for a rich interactive media experience that will keep fans returning to your page on a regular basis. Loyal fans convert to a larger customer base. Using this approach to social media marketing will give you a priceless connection with the needs of your primary demographic.
Don’t worry about the technical jargon; the Facebook platform is incredibly easy to navigate if you know where to look. We’ll point you in the right direction and give you everything necessary to launch your own social media Facebook network.
READY?
According to a report published in January 2009 on Nielsen Wire1, on behalf of The Nielsen Company, the average time spent on social networking sites is seeing a massive increase in the marketplace. (Please see footnote document below). This is one of many reports that establish that social media is not only here to stay, but it’s only going to continue to increase.
Nielsen goes on to report that over 90% of consumers trust recommendations from someone they know, versus the 41% who trust advertisements on web pages. So this is where we begin. In less than 30 minutes, you can take your business from just another webpage to a fully interactive media hotspot with a growing customer fan base. Developing your own Facebook presence is quick, painless and unquestionably the best source of no cost/low cost marketing resources in the world. (Twitter and LinkedIn (business network) are part of that portfolio, but not discussed in this e-book).
Why wouldn’t you want to tap into the minds and walls of over 45 million active users. And, that’s only in the United States. Worldwide, there are over 400 million and counting.
1*http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/nielsen-online-globallanscapefinal1.pdf10 Hot Tips for creating a Buzzworthy Facebook The 5 Biggest SocialA fool-proof, topNetworking Mistakes
secret tip for Facebook Success!
There are two ways to create your business page on Facebook; in conjunction with your personal profile, or as a standalone page. This guide will explain how to set up both.
To add a business page to your existing profile simply log in and look for the account tab in the upper right hand corner of the page. The drop down menu for this tab will have a link for Application Settings.
Under the application settings, look for another drop down menu on the right side and click “Authorized”. Once selected, Facebook Ads and Pages should now appear at the top of the list.
Click it and look for the “Create Page” tab. From now on, when you log into your personal account, Facebook Ads and Pages will be an easily accessible option located on the navigation column underneath your profile picture. From here, just follow the steps for first time Facebook users.
Start by visiting Facebook.com. On the right side of the page you’ll see an area where you can sign up for a personal Facebook. Underneath the text fields there is a small link that reads “Creating a page for a celebrity, band or business”. Click this link and select the tab that best describes the nature of your business.
Choose from a variety of options, including: Automotive, Café, Pets and Store. If none of the options are a fit, go with “Other Business”. Different settings provide unique information fields you’ll be able to fill out later which pertain to the specific nature of the business category. Make sure whatever you select is a classification you’re happy with; at this time Facebook does not allow page owners to edit this setting.
In the name field type the name of your business. Wait, not so quickly! This field is pretty important. Pay special attention to wording and spelling as this will be part of how people find you and you will not be able to edit it later. If you’re the owner of “Joe’s Waffle Shack” you don’t want to go down in Facebook history as “jois waffle shck”. This is not the same as your vanity URL, which we’ll discuss later.
Click the box underneath the field to delay having the page published right away. We’ll get to the publishing part later. This will give you a chance to look things over before making your site “live”. Though you won’t be able to edit your selections if you find a mistake, you can always start over. Better to start over before you’re published, than after you have thousands of fans, or the profile is more developed.
Finally, finish the security prompts to prove you’re not an information seeking robot and click “Create Page”. Hold on, we’re not done yet. The next page will ask you if you already have a personal Facebook page. Click whichever applies. If you do not have a Facebook account, proceed to fill in the required information. After a quick email confirmation, you’ll be redirected back to Facebook and see something like this:
Before we take your page to the next level, it’s important to note that you should stay away from two of the tabs in the upper right corner before you have any fans. “Create Your Profile” and “Settings” are incorporated in the interface for personal Facebook pages and will convert your business page to a personal profile if those tabs are filled out and activated. All of the editing for your business page can be done either from the main page, or by clicking on the “Facebook” logo in the upper left corner. Clicking the Facebook logo will toggle between your page view and the administrative panel of your site. Now, let’s get to customizing!
Fun Fact: Mark Zuckerberg, founder and owner of Facebook is the world’s
youngest billionaire. Facebook’s estimated
worth $15 billion & counting.*
*More about Mark at http://en.wikipedia.org/wiki/Mark_ZuckerbergThe Facebook profile picture is pretty important. It’s the first thing potential fans (or followers) will see, and the virtual image they will associate with your business. This would be a good place to put a picture of your store front, the main product to be promoted, a logo, brand or some other easily associated icon that will make potential consumers think of your business. This picture should be streamlined and easily identifiable. Stay away from crowded group shots, photos shot with a mobile phone or anything too obscure. Think “Branding” This is the face of your internet presence. If you’re a creative sort, or you have a good creative team, the profile picture might be a good time to showcase that talent. You have 200wx600h pixels to use, so a “skyscraper” advertisement for your business can work. Remember, first impressions are worth a mint and you’re hoping to attract attention to the page.
To add a picture, hover over the question mark until the prompt for “Change Picture” pops up. Click the link and choose “upload a picture” to add whatever file you’d like. You may be asked to crop the picture to best suit your Facebook page, but the cropping box is easily adjustable with a simple point and click and just about any picture can be adjusted to fit.
Now that there is a profile image, you may want to consider uploading additional photos. Facebook users love browsing photo albums and having plenty of pictures to look at will give this page a personal touch for fans to identify with.
It’s also a great way to showcase a product or service you offer. To do this, click on the plus symbol on the main tab bar of the page. Find the photo option and click it. This will permanently add the photo option to your interface. Click on the photo tab and find the “Create New Photo Album” link. Here, you can sort pictures into various photo albums for users to view. Let the personality of your company shine through with group shots, candid photos and anything that might catch the eye of a potential customer.
Start with the note box under the picture on your page. This small field is ideal for a catchy tag line or a brief summation of services offered. This box will always be visible to fans, so utilize it to draw attention to anything you’d like to be readily available for a fan’s quick glance at the page. Webpage links, twitter links and brief (sales) notifications work best here.
The next thing we need to fill out is the “Info” portion of your page. Click the “info” tab and start with the basics. Depending on the business category selected when signing up, you’ll have different options here. Each field is fairly self explanatory.
Find out more: http://www.socialmediayeah.com
Anything you’d rather not specify simply leave blank, all of this information is optional. If you’re prompted to include a mission statement or fill in an “additional information” field, don’t stress too much. This area is intended to be available as a quick glance for additional information. The real bulk of information on Facebook is exchanged on the “Wall” and “Discussion” forums.
The wall is where the magic happens. Right now your wall isn’t looking very magical at all, but this will come in time. You can get things off to a start by making your first post welcoming new fans and thanking them for support. This will keep you from having a completely blank page when customers add your page.
Fun Fact: Facebook is used all over the
world, with one exception. Government
officials have banned the social networking
site in Syria to prevent an uprising!*
*http://www.abc.net.au/news/stories/2007/11/24/2100029.htm
Before we start gathering fans, some adjustments need to be made to the settings. Give the page a once over and make sure you’re happy with everything before it’s released to the world. Once you’re satisfied, click “edit page” underneath the user picture and the first option will be settings. Edit the settings if you wish to limit potential fans to a certain country, or prevent children and teenagers from being able to access your site.
Leaving both of these unspecified will make the page accessible to all registered Facebook users. Under published status go ahead and click “Publicly Visible” to make the page live.
Okay, so maybe it isn’t going to happen overnight literally. But we’re ready to start building your online fan-base. The first thing you’ll notice when viewing your new page is the green button on the right side of the screen proclaiming “Get More Fans!”.
This is part of Facebook’s paid advertising program. If making an investment in drawing new fans is an option, this is a good one. You set a daily budget and a target demographic, and the ad appears while people are surfing their own Facebook with a simple “Become a Fan!” (now “Like” button) link. By setting your own budget, this becomes an affordable route to meeting new people and luring them to your page.
There are plenty of ways to build a fan base without investing money. Start by making people aware of your Facebook. Click “Edit Page” under the user picture and look for a box half way down the screen in the middle labeled “Promote your Page”. The “create fan box” link will get you started.
On this page a graphic can be created to add to your existing website, blogs and online store. Anywhere you already experience customer traffic. This button can also be added to your signature on forums if you’re actively involved in any online communities. Find creative places to link to your Fan Page and link it EVERYWHERE!
The code in the box above should just be copied and pasted into the “About Me” sections of any other social media you’re utilizing, as well as the homepage of your website. This will link potential fans directly to the Facebook Fan Page.
See more about social plugins here:http://www.facebook.com/help/?topic=socialplugins“ Social plugins are simple tools that can be "dropped" into any website to provide people with personalized and social experiences. Using social plugins, websites everywhere can give you more ways to experience the web with your friends--from letting you form connections on these sites with your favorite movies or restaurants to showing you the most popular content based on what is being shared among your friends. Rather than seeing popular stories, products or reviews from people you don't know, you'll now see content that matters to you the most--from your friends--displayed prominently.”
Notify your customer base by sending out an email alert and inviting friends and family to join. This is where it’s handy to have a personal Facebook page. If you do have a personal Facebook page, inviting friends is easy by clicking “Suggest this Page to Friends” found under the user picture on the fan page. Immediate invitations to join are sent out to all your personal contacts.
It’s never a bad idea to offer an incentive to join the fan page. Some of the most successful business pages on Facebook offer Fan Page Only discounts, coupons and giveaways to drive more traffic. Remember, once you have someone following your fan page, you have an almost captive audience for showcasing new products, deals and sales. Getting a solid fan base is critical.
In 2009, Dell Computers shocked market analysts and effectively changed the game by announcing over $3 million in annual sales derived by social media marketing alone!*
http://www.kellygerards.com/?p=191
The truly great part about Facebook Marketing comes in here. As friends, family and fans add your Facebook fan page, it posts on their wall that they’ve become a fan of your business. Their personal friend base is able to see it, and if so inclined, also join.
See how this creates a viral snowball effect? Another successful marketing tip is to offer incentives for your fans to invite their friends to become fans.A wall post proclaiming “Help us reach 1,000 fans by June and we’ll give you 20% off our entire product line!” will generate motivation for your fans to spread a link to your fan page, and encourage new fans to stick around and reap the benefits.
Find out more on viral opportunities: http://www.socialmediayeah.comThere are a few things to remember when managing your fans, and we’re going to start by warning you of these 5 below:
Sure, we now assume you have an entire base of people who already love you, love your product and want to spend their hard earned cash supporting your business, but this power is NOT to be abused. Social marketing is a fickle crowd, its designed to be, well.. social! Remember, your fan base can abandon you as quickly as they signed up if they don’t like what they see. Balance a healthy mixture of discounts, specials and promotions with insightful and interesting to read posts. No one wants to log in and find their Facebook full of spam advertisements. Work to create a page that is both informative and friendly, while still developing a solid repeat customer base. Reach out to new people every day, but never spam.
Remember, this is social networking. You’re expected to be involved. When fans take the time to make a post on your wall, you should always respond in a timely manner. One of the greatest benefits of using Facebook as a medium for reaching your customer base is accessibility. Pages left unattended and infrequently updated offer little incentive for a potential customer to check back. Facebook helps with this by including an “Insights” widget. On the main page of your Facebook, you’ll see on the left hand side an area called “Insights”. Clicking view all will show you detailed graphs designed to monitor your interactions, the likeability of your posts and rate these posts on a quality scale. While this is not fool proof technology, it’s a great help. Of course, you’ll eventually find a groove of what works for your page and fan base, but in the meantime these insights will lend some guidance on what your fans are looking for.
This time, we’re not talking about canned meat either. While a healthy amount of involvement is expected, you want to limit your posting to concise, short bulletins that are both engaging and informative without cluttering up your fan’s newsfeed. Questions work great as an engagement tool.
Visitors to your wall do not want to see a play by play of hourly events at your office. Instead, once-daily posts like “LOVE this spring weather! Stop by the waffle shop for a free sample of our new spam-flavored syrup, and bring the kids!” are friendly and social without being a blatant sale point. Posting more than once in a day is acceptable, but should be a special occasion occurrence, and only if you’re updating with something valuable. Think about how others would like to be treated.
Once you become an internet sensation, other people will prey on your fan base for their own evil objectives. Sure, it’s exciting when there is a flurry of activity on the wall of your fan page. It’s important, though to look for thinly veiled advertisements to OTHER business that will inevitably show up. Encourage healthy discussion, and get involved. However, be quick to click “remove” (found to the right of any post appearing on your wall) for any obvious spam, get-richquick-schemes and unrelated or off color content that makes it way to your business page. Your fans don’t want to read this stuff, and you have a responsibility to keep things moderated and tasteful.
Because this is social media, discussion is bound to sprout up and it’s easy to get involved. You want your fan page to reflect the unique personality of your business, and you want personal involvement with your fan base.
What you want to avoid, as with any form of media or advertisement, is to reflect objectives that may alienate some of your followers. While it’s very easy to click that you “Like” a page suggesting “All people with red hair should be immediately deported to Australian prisons”, remember that this too will show up on your newsfeed making fans and potential followers aware of your sentiments. Selecting colorful and funny pages to “Like” or add is a great way to show support and draw even more fans. Be sure to choose carefully. If it isn’t something you’d make reference to in the lobby of your business, you probably don’t want to subscribe to it on Facebook either.
Did you know? : Michael Jackson
has one of the most popular fan
pages on Facebook, with over 11
million fans!*
*http://www.facebook.com/michaeljackson
Believe it or not, there is a reward for all this hard work. Once you get to 100 fans you earn the coveted Vanity URL. A vanity URL is pretty important. Before you select one, if you want to link people to your Facebook it will look something like this: facebook.com/29374293742937429-19183764ksdfhn. This is both cumbersome and unattractive not to mention hard to remember. Once you’ve reached 100 fans, log into Facebook and type facebook.com/username into the browser bar. This will redirect you to a page where you will be able to select a custom web address. This will look great in the search engines too. Did you know that Google spiders all your content? It’s for the world to see…
Be VERY careful to get it right, you will not be able to change this later and starting over after all we’ve been through would be a shame. Once chosen, your web address will look something like “facebook.com/JoesFantasticWaffles”. This is to the point and easy to include on business cards, newsletters and other forms of advertisement you may wish to use to build the Fan Page.
There are a whole world of advanced techniques to fully customize your page and integrate various forms of social media to develop optimum following and exposure.
You don’t want to miss this next part – Part 2.Need more technical solutions or questions?: http://www.socialmediayeah.com
Now that Joe’s Waffle Shack is an internet marketing icon (!), we want to spruce things up a bit and make our page and yours an irresistible draw to the millions of users on Facebook.
Before we launch into this next part, here are 5 Hot, HOT tips for creating a buzz worthy Fan Page.1. Respond to all questions, messages and posts added to your fan page quickly, and within 24 hours. Accessibility is incredibly important and you owe it to your followers.
2. Remember that this forum is a community designed to not only drive your business but to elicit insightful feedback on how to build a customer-friendly company. Listen to what your fans have to say and show them their suggestions and questions are valued.
3. Speak in your own voice, not business speak. Social media is about having a conversation. Your fans want to hear from YOU (the person).4. Use interactive media to keep your fans engaged. Post pictures, YouTube videos, Blog posts that might spark conversation and buzz. Controversy works too.
5. Dedicate an employee specifically to manage the Facebook account, or set aside a regular block of your own time to dedicate to your fan page. Consistency is critical. If you commit to daily updates, you must maintain daily updates. Less frequently is fine, but whatever you decide, keep at it!
As with any other form of customer interaction, you’ll learn what your fans want.
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