Table of Contents
CHAPTER 1 – WHAT’S EMAIL MARKETING AND WHY YOUR BUSINESS NEEDS IT
WHY YOUR BUSINESS SHOULD IMPLEMENT EMAIL MARKETING
CHAPTER 2 – GETTING STARTED WITH EMAIL MARKETING
ESTABLISHING YOUR GOALS AND OBJECTIVES
BUILDING YOUR BUSINESS EMAIL LISTS
CHOOSE THE TYPE OF CAMPAIGN YOU WANT TO SEND
CREATING YOUR FIRST EMAIL MARKETING CAMPAIGN
CHAPTER 3 – BUILDING YOUR MAILING LIST
CHAPTER 4 – WRITING EMAILS THAT WILL INSPIRE YOUR AUDIENCE TO TAKE ACTION
BEST PRACTICES TO FOLLOW WITH YOUR EMAIL
CHAPTER 5 – MEASURING RESULTS AND OPTIMIZING YOUR STRATEGY
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