Core Concepts of Marketing by John Burnett - HTML preview

PREFACE

vii

Joe K. Ballenger

Stephen F. Austin State TJniversity

Dong Jin Lee

State University of New York (SUNY), Bingha;nton

Amit Bhatnagar

University of Wisconsin, Milwaukee

Thomas L. Ainscough

College of William and Mary

Jeffrey B. Schmidt

University of Illinois at 'Jrbana-Champaign

James V. Spiers

Arizona State University

I would also like to thank the Wiley team including my editor, Jeff Marshall, marketing

manager, Charity Robey, production editor, Norine Pigliucci, Cindy Rhoads, Dawn Stan-

ley, Mike Brennan, and Elyse Rieder for their hard work and support of this project. A great

deal of thanks also goes to my friend and colleague, Pallab Paul, for his outstanding con-

to the web site.

CONTENTS