BMA's Internet Marketing Articles, Vol. I by Ismael D. Tabije - HTML preview

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Attract More Orders

Jerry Durham

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And the different ways to get it. Here's some more ideas to try.

Use a "P.S." or "Sig File", (signature file) at the end of your ad copy. Repeat a strong benefit or a strong close like a FREE ebook, ecourse, report or article that will compliment your original ad copy.

Multiple streams of income are popular. Create a product, promote it, join affialiate programs, promote them, sell advertising space on your site or in your ezine, promote that, create a membership site, promote it, etc. Have a few products on your web site instead of a large amount of products. Rotate your products out, while keeping the good sellers in. To many choices can overwhelm your visitors and
they won't buy.

Take your customers to a "Thank You" web page after they order that includes other products you sell.

Your web site should be a valuable resource for folks. Have original content, links to other interesting web sites, ebooks and software downloads, ecourses, etc. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their ezine or web site.

A free online directory full of interesting ebooks, e-zines, web sites etc. would be a valuable resource to visit over and over.

Multiply your marketing and advertising efforts on the Internet with "Viral Marketing" - There ain't no cure for this disease! Even a "simple" form where you or someone else wrote a report with your ad included in it and allowed others to give it away.

Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.

Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

Receprical linking is very popular for all parties. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc. Sites that provide useful information or services may be good links for your visitors. The more useful links on your site, and they may make it their start page. This'll increase your ranking in some search engines. (My experience has been folks just want the exposure and are willing to link for free.)

Develop your own opt in email list by giving your visitors a reason to give you their e-mail address. Allow them to sign up for free stuff and content that promotes the products you're selling. It's important to give something extra with the free subscription.

Banner ads don't have to look like ads. Some folks ignore banner ads. Make them look like content and have them click to read the rest.

Chat rooms, forums or message systems are great ways to interact with your online customers on a regular basis. Folks want to interact with other people that have the same interests as they do.

Your web site links should be checked regularly. After people click on one link, and it doesn't work, they usually won't risk wasting their time clicking on another one.

Full page solo ads to your opt in list could result in increased sales.


Copyright 2005 Lone Star Enterprises

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Jerry durham has been in business as "OPPORTUNTIY TO SUCCEED" since the fall of 2003. We offer newsletters and ideas you need to start, manage & grow your online business with strategies, downloads, & articles written by professionals.

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