An Insiders Guide to Writing Articles by John Colanzi - HTML preview

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Introduction

Have you ever wondered what separates the big name guru's from the average small marketer? It's obvious, if you think about it.

The big marketers all write. Whether it's articles or eBooks, they all take advantage of the power of the written word.

They know that authors are are automatically considered authorities. The average person thinks whatever they read is true. The person writing it must be an expert.

Listen to what Joe Vitale has to say about it. “The author is the author-ity.”

Pretty strong words from “Mr. Fire.”

They also know that writing is extremely prestigious. Writing is the fast-track to fame. Our society places a high value on writers.

Think about those two facts. While most marketers are trying to promote products and services, the savvy marketers are promoting themselves, through writing.

In their quest to stand head and shoulders above their competitors, they write. It just makes sense.

If given a choice between handing their hard earned dollars to an anonymous marketer or spending it with a recognized authority, the authority will grab the sale nine times out of ten.

So how can you get on the fast-track to fame and fortune?

Start writing informative articles. It's the easiest way to get your feet wet and to start branding yourself as an expert.

As your ability increases and your name starts becoming recognizable, try some more ambitious projects. Write a series of email lessons. Get started on your first free eBook.

Don't wait for everything to be perfect. Start writing and correct course as you go. You're not trying to be the next Shakespeare.

If you are serious about your business and want to stand out from the competition, start writing today. It's your shortcut to fame and fortune.