13 Pillars of Internet Marketing by David Bain - HTML preview

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Contents
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Contents............................................................................................................................... 2
Introduction..........................................................................................................................4
Pillar #1 – Keyword Research............................................................................................. 8
Pillar #2 – Website Design................................................................................................ 19
Pillar #3 – Blog Technology..............................................................................................34
Pillar #4 – Autoresponders................................................................................................ 50
Pillar #5 – Paid Advertising...............................................................................................66
Pillar #6 – Press Releases.................................................................................................. 78
Pillar #7 – Link Building................................................................................................... 86
Pillar #8 – Article Submission.........................................................................................108
Pillar #9 – Group Interaction........................................................................................... 118
Pillar #10 – Viral Marketing............................................................................................133
Pillar #11 – Visitor Analysis............................................................................................153
Pillar #12 – Continuous Content......................................................................................168
Pillar #13 – The Evolving Web....................................................................................... 172
The 13 Pillars of Internet Marketing – In a Nutshell.......................................................182
The Next Step – A Strategic Internet Marketing Plan..................................................... 196 About the author.............................................................................................................. 199