This book begins with the current state of higher education system implemented in Indonesia. As ‘this’ business has grown to an industry that has ever-lasting growing demands, the government and the public have become fascinated that its raison d'être has misaligned from its ‘normative’ main causes and purposes. As a business, it surely applies economic theories. Factors affecting demands and supplies rule the market. The ‘buyer’ of higher education services have cried for government’s intervention to the system that dictates the market rules commercially. For some time and some things, the government had taken it for granted, let the higher education system set and rule the games of the industry. Until it finally set the public outcry.