Nudge: Improving Decisions About Health, Wealth and Happiness

by Richard H. Thalor

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, these authors show that no choice is ever presented to us in a neutral way, and that we are all susceptible to...