The Ultimate Guide to Dominating Google Business Profile by Dennis Yu - HTML preview
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For Real Estate Agents or anyone part of a
Chain
Sure, there may be dozens of you, but each of you needs your own Google Business Profile. You might leave your brokerage or firm, and you’ll still want people to do business with you. Even if your team has great camaraderie, you still want to earn the business.
Usually, the broker owns the location, but if you work with a firm, you can still create a business profile on Google Search and Maps. You can even show your designated street address, separate yourself, and post your own content.
If you’re a realtor without a physical office, but part of a larger team across cities, should you still create a Google Business Profile?
Enter your physical address to receive a postcard with a confirmation code. Once confirmed, unpublish the address to show you serve the area.
When setting up your profile, choose either: “Yes, I want people to come to my location,” or “No, I serve customers at their location.” That's what you'll choose. Even though your location may be all of CA County and Los Angeles Orange County, you might just be in the Westlake Village area. Wherever you are, you can designate that, but you need to get confirmed and verified first.
Once that happens, your profile will show that you serve the area. So when people search for realtors in Westlake Village or Simi Valley, you’ll appear.
So send your home address and then unpublish it.
A common mistake is doing this during verification. That puts you in a loop because you’re not yet verified.
1. Invite a strong core group of high-performing team leaders to participate in
your SEO and lead generation stack program.
2. Implement agent appointment bookings. Aim for 15 per month through
outbound efforts. Assign a VA to support conversion and follow social media.
3. Be ready to hire and onboard agents to your internal team. Use the digital
12-week challenge as part of onboarding. Build models for new, mid-tier, and top-tier agents.
