The Ultimate Guide to Dominating Google Business Profile by Dennis Yu - HTML preview

Stand Out With Little Details

Website Favicon:

When searching on mobile (which is what most people do) - you’ll get to see the favicon logos near each URL link.

If you don’t have one installed on your website, it will just show a grey circle like this:

It’s not much, but it makes a difference.

Most big brands have this, and as a local business owner, you need to have it too.

If you don’t have a website at all, create one as soon as you can, and make sure it’s on WordPress.

A lot of people don't think about simple things like this, but that’s what makes the difference.

Another great tip is to have your phone number in text instead of as an image. Make sure your website says ‘Copyright 2025’ at the bottom of the page — or the current year.

Also make sure to:

● Have social icons

● Create a responsive website focused on mobile-first

● Give people easy access to your contact details

● Have a site-wide SSL (example of this later on)

All these are important web standards.

If you have a relatively competent web designer, he or she can do this for you. And, if your website's years old and no one's touched it in a long time, someone on Fiverr can fix this for you for 50 bucks.

Offers

Post an offer every week or every two weeks.

It’s a way to differentiate yourself and get more people to your location. After all, if you know there’s traffic to your GBP listing, then why not make the most out of it and show people what you have?

This restaurant in Gilbert, AZ, is doing it pretty well. Besides posts in general, they have offers as well.

It’s not hard at all. They have a simple ‘buy one, get one FREE’ offer, and aside from the incorrect date, everything looks good.

They could also change the photo to show just the Shawarma Pita instead of 4 types of food. That would help a bit, but anyway... they are doing something most businesses don’t - so good for them!