Getting More Subscribers with Ad Swaps
If your website has already around 500 to 1,000 subscribers and need more, this number can grow exponentially through ad swaps. This is one of the fastest ways of building your website’s list online.
An ad swap is an agreement between owners to mail an offer from each other’s lists. This offer is usually free and found on a landing page or squeeze page of a website as a trade off for a person’s name and email address. Both website owners benefit from this swap, adding hundreds of subscribers to each of their lists.
For an ad swap to be most effective, both owners must endorse each other’s squeeze page offer. This gives away a free report, video or any other kind of content that has value.
Owners with a small list can still use this as leverage to other list owners, increasing their own list at a much faster way. This little-known technique is used by Internet marketers, which help them rake in around 200 to 500 subscribers a day.
As soon as you have a seed list comprised of around 500 to 1,000 subscribers, this is the time to begin looking for potential partners to ad swap. Once you have found potential partners, all you need to do is contact them and send a proposal to do an ad swap with your seed list, keeping in mind that it doesn’t matter if your potential partner has a bigger list size. They can simply match the same number of subscribers on your list.
One good tip for a potential partner to agree with you for an ad swap is to set up a squeeze page that is specific to the marketer you intend to swap with. You can add text under the headline of your squeeze page stating that the download page is exclusive only to the marketer’s subscribers. This makes it more personal, which gets a more positive response from your potential partner and increases the chances of getting higher conversions due to more specific targeting of subscribers.
Ad swaps are a great way to grow a list without any cost. You get a free endorsement from marketers to their own list of subscribers, and you can do this multiple times with the same people. With both lists growing, ad swaps can be done with the same partners involving the new subscribers.
Indeed, the power of ad swaps cannot be ignored. However, it should also be noted that these ad swaps are not just limited to subscriber lists. Banner ad spaces on blogs, ads on the thank you page or any other ad space on a website can be swapped. Try to think out of the box as you look for other ways to integrate ads into a partner’s marketing avenues. Once this is established, you can have a list builder that’s going to last as you go along.