Facts & figures
•
Facebook had 1.93 billion active users per day in the third quarter of 2021 (Statista).
•
Facebook use among teenagers is gradually declining. While 71% of teens still claimed to use the platform in 2015, the number has now dropped to 67%
(GlobalWebIndex).
•
Videos perform better than other content formats (Social Bakers).
•
In addition to the fact that Facebook is frequently used by retailers as an advertising platform, many people are active in Facebook groups.
•
Facebook Stories are on the rise: this content format has 500 million daily viewers (TechCrunch).
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