Nearly everyone in Europe uses WhatsApp. WhatsApp can be considered a social medium due to its wide range of social features: messaging, profile creation, photo/video sharing, status updates, stories, and more. We do not currently use WhatsApp in our work and do not consider the platform a social medium. However, we will not completely exclude the use of this platform if we notice that a certain target group has a need for contact via WhatsApp, or if we roll out a campaign in which the platform plays a crucial role in boosting community management.
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