Facts & figures:
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As of January 2021, TikTok has 689 million active users worldwide (DataReportal).
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In 2020, TikTok was the most downloaded app (Apptopia).
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41% of TikTok users worldwide are aged between 16 and 24 years old (GlobalWebIndex).
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The engagement rate on TikTok is much higher than on other platforms (Influencer Marketing Hub).
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TikTok users spend more time on the app compared to users of other social media: in 2019, an average session on TikTok lasted nearly 11 minutes (Statista).
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